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Journal of Marketing Theory and Practice Volume 19, 2011 - Issue 2
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Original Article

The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline

Michael Haenlein ESCP Europe, Paris, France
&
Andreas M. Kaplan HEC School of Management, University of Cologne
Pages 153-168 | Published online: 08 Dec 2014

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Ada Lo. (2020) Effects of customer experience in engaging in hotels’ CSR activities on brand relationship quality and behavioural intention. Journal of Travel & Tourism Marketing 37:2, pages 185-199.
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Macarena Torroba Diaz, Anna Bajo-Sanjuan, Ángela María Callejón Gil, Ana Rosales-Pérez & Lidia López Marfil. (2023) Environmental behavior of university students. International Journal of Sustainability in Higher Education 24:7, pages 1489-1506.
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Heungsun Hwang, Marko Sarstedt, Gyeongcheol Cho, Hosung Choo & Christian M. Ringle. (2023) A primer on integrated generalized structured component analysis. European Business Review 35:3, pages 261-284.
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Taran Kaur & Priya Solomon. (2022) Assessment of the mediating effect of benchmarking workspace usage on portfolio optimization and client satisfaction: Indian information technology companies. Benchmarking: An International Journal 30:2, pages 562-584.
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Taran Kaur & Priya Solomon. (2021) The study of sustainability as a mediator of new approaches to work and workspace usage. Journal of Facilities Management 21:1, pages 149-166.
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Badr Alsolami. (2021) Towards sustainable cities: the role of residential satisfaction in facing COVID-19 in Makkah City in Saudi Arabia. foresight 24:5, pages 610-624.
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Dean Charles Hugh Wilkie, Abas Mirzaei, Ngoc Pham & Lester W. Johnson. (2022) Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects. Journal of Business Research 149, pages 434-447.
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Carlo Gabriel Porto Bellini, Prashant Palvia, Valter Moreno, Tim Jacks & Alexandre Graeml. (2019) Should I stay or should I go? A study of IT professionals during a national crisis. Information Technology & People 32:6, pages 1472-1495.
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Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt & Kai Oliver Thiele. (2017) Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. Journal of the Academy of Marketing Science 45:5, pages 616-632.
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Christian Nitzl. (2016) The use of partial least squares structural equation modelling (PLS-SEM) in management accounting research: Directions for future theory development. Journal of Accounting Literature 37:1, pages 19-35.
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Nicole F. Richter, Gabriel Cepeda, José L. Roldán & Christian M. Ringle. (2015) European management research using Partial Least Squares Structural Equation Modeling (PLS-SEM). European Management Journal 33:1, pages 1-3.
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A. H. Fatimah Salwa, M. H. Mohd Yahya, A. R. Azila & M. Fidlizan. 2015. Islamic perspectives relating to business, arts, culture and communication. Islamic perspectives relating to business, arts, culture and communication 419 428 .
Begoña Peral Peral, Jorge Arenas Gaitán & María Ángeles Ramón-Jerónimo. (2014) Technology Acceptance Model y mayores: ¿la educación y la actividad laboral desarrollada son variables moderadoras?. Revista Española de Investigación de Marketing ESIC 18:1, pages 43-56.
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Marko Kohtamäki, Jukka Vesalainen, Stephan Henneberg, Peter Naudé & Marc J. Ventresca. (2012) Enabling relationship structures and relationship performance improvement: The moderating role of relational capital. Industrial Marketing Management 41:8, pages 1298-1309.
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Marko Sarstedt, Jörg Henseler & Christian M. Ringle. 2011. Measurement and Research Methods in International Marketing. Measurement and Research Methods in International Marketing 195 218 .
Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt & Siegfried P. Gudergan. 2011. Measurement and Research Methods in International Marketing. Measurement and Research Methods in International Marketing 169 194 .
Christian Nitzl. (2014) Partial Least Squares Structural Equation Modelling (PLS-SEM) in Management Accounting Research: Critical Analysis, Advances, and Future Directions. SSRN Electronic Journal.
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