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Journal of Marketing Theory and Practice Volume 21, 2013 - Issue 3
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Original Article

The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model

Frank Q. Fu College of Business Administration, University of Missouri-St. Louis, St. Louis, MO
&
Michael T. Elliott College of Business Administration, University of Missouri-St. Louis, St. Louis, MO
Pages 257-272 | Published online: 08 Dec 2014

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