Journal of Marketing Theory and Practice, Volume 21, Issue 3 (2013)

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Journal of Marketing Theory and Practice, Volume 21, Issue 3 (2013)

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Original Article

The Development of Core Retailer Community Functions
Todd J. Arnold, Elten Briggs, Timothy D. Landry & Tracy A. Suter
Pages: 243-256
Published online: 08 Dec 2014
AbstractforThe Development of Core Retailer Community Functions | References | PDF (557.1 KB)
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The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
Frank Q. Fu & Michael T. Elliott
Pages: 257-272
Published online: 08 Dec 2014
AbstractforThe Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model | References | PDF (704.8 KB)
  • 850 Views
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Beyond Relationship Quality: Examining Relationship Management Effectiveness
Bohyeon Kang, Sejo Oh & Eugene Sivadas
Pages: 273-288
Published online: 08 Dec 2014
AbstractforBeyond Relationship Quality: Examining Relationship Management Effectiveness | References | PDF (583.2 KB)
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Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations
Peggy Sue Loroz & James G. Helgeson
Pages: 289-306
Published online: 08 Dec 2014
AbstractforBoomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations | References | PDF (563.8 KB)
  • 700 Views
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Managing for Media Anarchy: A Corporate Marketing Perspective
Margaret Bruce & Michael R. Solomon
Pages: 307-318
Published online: 08 Dec 2014
AbstractforManaging for Media Anarchy: A Corporate Marketing Perspective | References | PDF (565.4 KB)
  • 409 Views
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Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism
Lan Wu, Richard R. Klink & Jiansheng Guo
Pages: 319-330
Published online: 08 Dec 2014
AbstractforCreating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism | References | PDF (615.2 KB)
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An Analysis of Managers' Resource Allocation Dilemma in a Fixed Capacity Situation
Michael A. Levin, Robert E. McDonald & James B. Wilcox
Pages: 331-340
Published online: 08 Dec 2014
AbstractforAn Analysis of Managers' Resource Allocation Dilemma in a Fixed Capacity Situation | References | PDF (606.9 KB)
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