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Journal of Marketing Theory and Practice Volume 21, 2013 - Issue 3
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Original Article

Beyond Relationship Quality: Examining Relationship Management Effectiveness

Bohyeon Kang Kyungpook National University, Daegu, Republic of Korea
,
Sejo Oh School of Business, Yonsei University, Seoul, Republic of Korea
&
Eugene Sivadas Milgard School of Business, University of Washington, Tacoma, WA
Pages 273-288 | Published online: 08 Dec 2014

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Read on this site (3)

Joseph M. Matthes, Amit Saini & Vivek K. Dubey. (2021) Performance implications of marketing agreement, cooperation, and control in franchising. Journal of Marketing Theory and Practice 29:3, pages 387-408.
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Emine Mediha Sayil, Ayse Akyol & Gulhayat Golbasi Simsek. (2019) An integrative approach to relationship marketing, customer value, and customer outcomes in the retail banking industry: a customer-based perspective from Turkey. The Service Industries Journal 39:5-6, pages 420-461.
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David Finch, Norm O'Reilly & Gashaw Abeza. (2018) The Independent Sales Contractor and Relationship Quality: An Exploratory Study of Relational Attitudes and Behavioral-Intention. Journal of Relationship Marketing 17:2, pages 152-169.
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Articles from other publishers (8)

Dokun Oluwajana, Ibrahim Adeshola & Gbolahan Olowu. (2021) Do the customer relationship benefits influence expectation of continuity? Adoption of social customer relationship management to promote eco‐friendly products. Journal of Public Affairs 22:S1.
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Adem Uysal & Abdullah Okumuş. (2021) The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty. Asia Pacific Journal of Marketing and Logistics 34:8, pages 1740-1760.
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Davut KARAMAN. (2021) İLİŞKİSEL PAZARLAMA FAALİYETLERİNİN MÜŞTERİ SADAKATİNE ETKİSİNDE MÜŞTERİ MEMNUNİYETİNİN ARACI ROLÜ: GSM SEKTÖRÜNE YÖNELİK BİR ARAŞTIRMA. Uluslararası İktisadi ve İdari İncelemeler Dergisi:30, pages 127-144.
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Aytuğ SÖZÜER & Fatih SEMERCİÖZ. (2019) Uluslararası Ticarette İşletmeler Arası İlişki Kalitesinin Kavramsallaştırılması ve Tekstil İhracatçıları Üzerine Bir UygulamaConceptualizing the Inter-firm Relationship Quality in International Trade and an Application on Textile Exporters. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 14:1, pages 1-24.
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Terri Mannarini, Cosimo Talò, Gianvito D’Aprile & Emanuela Ingusci. (2018) A Psychosocial Measure of Social Added Value in Non-profit and Voluntary Organizations: Findings from a Study in the South of Italy. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 29:6, pages 1315-1329.
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Dheeraj Sharma & Biswajita Parida. (2018) Determinants of conflict in channel relationships: a meta-analytic review. Journal of Business & Industrial Marketing 33:7, pages 911-930.
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Jose Ramón Segarra-Moliner & Miguel Ángel Moliner-Tena. (2016) Customer equity and CLV in Spanish telecommunication services. Journal of Business Research 69:10, pages 4694-4705.
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Nadia O’Connell. 2016. Smart Technologies for Smart Nations. Smart Technologies for Smart Nations 109 123 .

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