Citations (28)
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Pradnya Joshi & Ann Kronrod. (2020) Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness. Journal of Advertising 49:1, pages 61-77.
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Saeed Shobeiri, Ebrahim Mazaheri & Michel Laroche. (2015) How Would the E-Retailer’s Website Personality Impact Customers’ Attitudes toward the Site?. Journal of Marketing Theory and Practice 23:4, pages 388-401.
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Articles from other publishers (26)
Kosuke Motoki, Jaewoo Park, Abhishek Pathak & Charles Spence. (2023) Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding. Journal of Destination Marketing & Management 30, pages 100815.
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Kevin P. Newman & Rebecca K. Trump. (2022) Addressing the eco-gender gap in men through power and sustainability self-efficacy. Journal of Brand Management 30:3, pages 261-274.
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Sunny Vijay Arora, Arti D. Kalro & Dinesh Sharma. (2022) Positioning products through names: effect of sound symbolism on perception of products with blended brand names. Journal of Product & Brand Management 32:3, pages 361-378.
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Alberto Bravo Velázquez, Haiming Hang & Shengnan Ren. (2023) The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning. International Marketing Review 40:1, pages 176-193.
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Zora Trninić. (2023) Creating effective brand names with sound symbolic mappings. Strategic Management 28:2, pages 78-85.
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Yesel Jun & Hyunju Lee. (2022) A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory. Journal of Retailing and Consumer Services 64, pages 102724.
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Hilke Elsen, Renáta Németh & László Kovács. (2021) The sound of size revisited - New insights from a German-Hungarian comparative study on sound symbolism. Language Sciences 85, pages 101360.
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Li Pan, Lu Lu & Tingting Zhang. (2021) Destination gender: Scale development and cross-cultural validation. Tourism Management 83, pages 104225.
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Misa Ando, Xinyi Liu, Yan Yan, Yutao Yang, Shushi Namba, Kazuaki Abe & Toshimune Kambara. (2021) Sound-Symbolic Semantics of Written Japanese Vowels in a Paper-Based Survey Study. Frontiers in Communication 6.
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Alicia Kulczynski, Stacey Brennan & Jasmina Ilicic. (2021) A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations. Journal of Brand Management 28:2, pages 221-239.
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Seth Ketron & Nancy Spears. (2021) Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services 58, pages 102245.
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Isabelle Ulrich, Salim L. Azar & Isabelle Aimé. (2020) Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands. Journal of Business Research 120, pages 157-174.
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Benjamin Boeuf. (2020) Boys do not cry: the negative effects of brand masculinity on brand emotions. Marketing Letters 31:2-3, pages 247-264.
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Hua WEI, Tao WANG, Lei MAO, Wenting FENG & Shasha XIONG. (2022) The effect of repeated two-syllable brand name on consumers’ perception and attitude. Advances in Psychological Science 28:7, pages 1071-1082.
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Łukasz Stolarski. (2020) Correlation Between Car Size, Weight, Power, and Vowel Quality in Model Names. Studia Anglica Posnaniensia 55:1, pages 21-48.
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İlkin YARAN ÖGEL & Gül BAYRAKTAROĞLU. (2020) Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound SymbolismPAZARLAMADA SES SEMBOLİZMİ: SES SEMBOLİZMİNİ ARAŞTIRAN PAZARLAMA ÇALIŞMALARININ ÜZERİNE BÜTÜNCÜL BİR İNCELEME. Uluslararası İktisadi ve İdari İncelemeler Dergisi:26, pages 1-18.
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Paula Pérez-Sobrino, Jeannette Littlemore & David Houghton. (2019) The Role of Figurative Complexity in the Comprehension and Appreciation of Advertisements. Applied Linguistics 40:6, pages 957-991.
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Juan Sebastián Lara-Rodríguez, Camilo Rojas-Contreras & Edison Jair Duque Oliva. (2021) Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis. Australasian Marketing Journal 27:4, pages 261-272.
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昕悦 王. (2019) The Effect of Repeated Two-Syllable Brand Name on the Consumption Preference of College Students in Different Genders. Advances in Psychology 09:10, pages 1692-1699.
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Alexandre Suire, Alba Bossoms Mesa, Michel Raymond & Melissa Barkat-Defradas. (2019) Sex-biased sound symbolism in French first names. Evolutionary Human Sciences 1.
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David M. Sidhu & Penny M. Pexman. (2017) Five mechanisms of sound symbolic association. Psychonomic Bulletin & Review 25:5, pages 1619-1643.
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Salim L. Azar, Isabelle Aimé & Isabelle Ulrich. (2018) Brand gender-bending. European Journal of Marketing 52:7/8, pages 1598-1624.
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Mustafa KURUŞÇU. (2017) ULUSLARARASI PAZARLARA AÇILMA SÜRECİNDE MARKA İSMİNİN ETKİSİ: KAYSERİ İLİ UYGULAMASI. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 0:49, pages 155-155.
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Sunny Arora, Arti D Kalro & Dinesh Sharma. (2015) A comprehensive framework of brand name classification. Journal of Brand Management 22:2, pages 79-116.
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