Citations (49)
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Christian Fuentes. (2019) Smart consumers come undone: breakdowns in the process of digital agencing. Journal of Marketing Management 35:15-16, pages 1542-1562.
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David J. Burns, Pola B. Gupta & Jennifer Hutchins. (2019) Showrooming: the effect of gender. Journal of Global Scholars of Marketing Science 29:1, pages 99-113.
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Qin Sun, Thomas J. Norman & Yann Abdourazakou. (2018) Perceived value of interactive digital textbook and adaptive learning: Implications on student learning effectiveness. Journal of Education for Business 93:7, pages 323-331.
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David J. Burns, Pola B. Gupta, Hanna C. Bihn & Jennifer Hutchins. (2018) Showrooming: an Exploratory Empirical Investigation of Students’ Attitudes and Behavior. Information Systems Management 35:4, pages 294-307.
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Ju-Young M. Kang. (2018) Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era. Journal of Internet Commerce 17:2, pages 145-169.
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Steven Chen & Kristen Schiele. (2017) Positioning SMEs With a Lone Designer: A Qualitative Study of Small Design Firms. Journal of Marketing Theory and Practice 25:3, pages 213-233.
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Samuel A. Spralls$suffix/text()$suffix/text(), Richard L. Divine & Michael S. Garver. (2016) Have the Mobile Coupon Preferences of Millennials Changed?. Journal of Promotion Management 22:6, pages 792-809.
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Russell Adams & Clara Downey. (2016) Edited Platforms: Anticipating Future Consumption. Journal of Marketing Theory and Practice 24:2, pages 224-235.
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Articles from other publishers (38)
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Seungmi Yang & Youngsun Kwon. (2022) Effects of mobile networks and Covid-19 on mobile shopping sales in South Korea. Telecommunications Policy 46:9, pages 102408.
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Jianwei Hou & Kevin Elliott. (2021) Mobile shopping intensity: Consumer demographics and motivations. Journal of Retailing and Consumer Services 63, pages 102741.
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Jalaluddin Mondal & Somnath Chakrabarti. (2021) Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment. Journal of Retailing and Consumer Services 60, pages 102484.
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Susana Santos & Helena Martins Gonçalves. (2021) Information searching in the mobile environment: Differences in involvement dimensions among product categories✰,✰✰,★,★★. Technological Forecasting and Social Change 162, pages 120379.
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Hasan Sadık TATLI. (2020) DOKUNMA İHTİYACI AÇISINDAN SHOWROOMING ve WEBROOMING DAVRANIŞLARININ ARAŞTIRILMASI. Beykoz Akademi Dergisi 8:2, pages 20-40.
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Ines Brusch & Nina Rappel. (2020) Exploring the acceptance of instant shopping – An empirical analysis of the determinants of user intention. Journal of Retailing and Consumer Services 54, pages 101936.
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Siliang Tong, Xueming Luo & Bo Xu. (2019) Personalized mobile marketing strategies. Journal of the Academy of Marketing Science 48:1, pages 64-78.
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Michael Meyer & Timo Strohmann. (2018) Ich fühle mit dir! Können empathische virtuelle Assistenten den stationären Einzelhandel unterstützen?I Feel for You! Can Empathic Virtual Assistants Support the Stationary Retail?. HMD Praxis der Wirtschaftsinformatik 56:1, pages 252-267.
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Christophe Bèzes. (2018)
Quel
smart retailing
en magasin pour quelle expérience omnicanal vécue ?
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Patrick van Esch, J. Stewart Black & Joseph Ferolie. (2019) Marketing AI recruitment: The next phase in job application and selection. Computers in Human Behavior 90, pages 215-222.
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원준연, Byeong Yong Kim & 강형철. (2017) The Effect of Food Online-to-Offline (O2O) Service Characteristics on Customer Beliefs using the Technology Acceptance Model. Culinary Science & Hospitality Research 23:7, pages 97-111.
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