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Tingting (Christina) Zhang, Can Lu & Murat Kizildag. (2017) Engaging Generation Y to Co-Create Through Mobile Technology. International Journal of Electronic Commerce 21:4, pages 489-516.
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Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou & Anastasios Panopoulos. One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality. Journal of Marketing Theory and Practice 0:0, pages 1-24.
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