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Studies in Humans

How do design features influence consumer attention when looking for nutritional information on food labels? Results from an eye-tracking study on pan bread labels

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Pages 515-527 | Published online: 10 Jan 2013

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Zhibing Gao, Ziang Li, Xiangling Zhuang & Guojie Ma. (2023) Advantages of graphical nutrition facts label: faster attention capture and improved healthiness judgement. Ergonomics 66:5, pages 627-643.
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