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ORIGINAL ARTICLE

Two-Sided Messages for Health Risk Prevention: The Role of Argument Type, Refutation, and Issue Ambivalence

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Pages 719-730 | Published online: 22 Apr 2013

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Jeff Conlin, Michelle Baker, Bingbing Zhang, Heather Shoenberger & Fuyuan Shen. (2023) Facing the Strain: The Persuasive Effects of Conversion Messages on COVID-19 Vaccination Attitudes and Behavioral Intentions. Health Communication 38:11, pages 2302-2312.
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Erlinde Cornelis, Nico Heuvinck & Anuja Majmundar. (2020) The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages. International Journal of Advertising 39:3, pages 410-432.
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Vincent Coppola, MATTHEW McGLONE, Fabien Girandola & Odile Camus. (2020) Persuasive Effects of Linguistic Agency Assignment and Linguistic Markers of Argumentation in Health Messages about an Emerging Sexually Transmitted Disease. Journal of Health Communication 25:1, pages 33-42.
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Articles from other publishers (6)

Josh Compton. 2022. The International Encyclopedia of Health Communication. The International Encyclopedia of Health Communication 1 5 .
Priscilla Viana da Silva, Steven J. Kamper, Emma Robson, Simon R. E. Davidson, Connor Gleadhill, Bruce Donald, Tiê Parma Yamato, Erin Nolan, Hopin Lee & Christopher Williams. (2022) “Myths and Facts” Education Is Comparable to “Facts Only” for Recall of Back Pain Information but May Improve Fear-Avoidance Beliefs: An Embedded Randomized Trial. Journal of Orthopaedic & Sports Physical Therapy 52:9, pages 586-594.
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Martin Eisend. (2021) The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages. Psychology & Marketing 39:5, pages 962-973.
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Gabriel Chodick, Gally Rosenfeld Teper, Shai Levi, Hagit Kopel, Asaf Kleinbort, Eviatar Khen, Eduardo Schejter, Varda Shalev, Michal Stein & Nehama Lewis. (2021) The impact of a Facebook campaign among mothers on HPV vaccine uptake among their daughters: A randomized field study. Gynecologic Oncology 160:1, pages 106-111.
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Elisabeth Mayweg-Paus & Regina Jucks. (2017) Conflicting Evidence or Conflicting Opinions? Two-Sided Expert Discussions Contribute to Experts’ Trustworthiness. Journal of Language and Social Psychology 37:2, pages 203-223.
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Josh Compton, Ben Jackson & James A. Dimmock. (2016) Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes. Frontiers in Psychology 7.
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