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Journal of Pharmaceutical Marketing & Management Volume 4, 1989 - Issue 1
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Original Article

Pharmacists' Decision Making in the Selection of Generic Pharmaceuticals

Richard Segal Associate Professor, Department of Pharmacy Health Care Administration and the Department of Pharmacy Practice, University of Florida College of Pharmacy, Health Sciences Center, Gainesville, FL, 32610
,
David L. Wantz resident in hospital pharmacy, Riverside Methodist Hospitals, Columbus, OH
&
Rinaldo A. Brusadin President, National Wholesale Drug Company, Taylor, MI
Pages 75-91 | Published online: 04 Dec 2011

Citations (3)

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Read on this site (1)

LouE. Pelton, David Strutton & MickeyC. Smith. (1995) A Political Economy Perspective. Journal of Hospital Marketing 9:1, pages 137-155.
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Articles from other publishers (2)

Yu Yu & Yi Zhao. (2014) The effect of Affordable Care Act on the competition in the post-patent ethical drug market. International Journal of Pharmaceutical and Healthcare Marketing 8:3, pages 314-347.
Crossref
LYNNE EMMERTON, DAVID J. GOW & SHALOM I. BENRIMOJ. (1994) Dimensions of pharmacists' preferences for cough and cold products. International Journal of Pharmacy Practice 3:1, pages 27-32.
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