Journal of Pharmaceutical Marketing & Management, Volume 4, Issue 1 (1989)

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Journal of Pharmaceutical Marketing & Management, Volume 4, Issue 1 (1989)

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Original Article

Article
EDITOR'S NOTE
Mickey C. Smith
Page: 1
Published online: 04 Dec 2011
AbstractforEDITOR'S NOTE | PDF (27.1 KB)
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Article
Satisfaction-Dissatisfaction with Prescription Medication
The Impact of Drug Information
Paul S Cady, Lon N. Larson, J. Lyle Bootman & William F. McGhan
Pages: 3-24
Published online: 04 Dec 2011
AbstractforSatisfaction-Dissatisfaction with Prescription Medication | References | PDF (590.7 KB)
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Article
The Effect of Self-Reliance and Information Needs on Over-the-Counter Medication Use Among the Elderly
James R. Lumpkin, H. David Strutton, Christina Lim & Sheila J. Lowrey
Pages: 25-45
Published online: 04 Dec 2011
AbstractforThe Effect of Self-Reliance and Information Needs on Over-the-Counter Medication Use Among the Elderly | References | PDF (506.5 KB)
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Article
Segmentation of Retail Community Pharmacies Based on Attitudes Toward Switching Products from Prescription to OTC Status
Masako Nagasawa, Mickey C. Smith & Benjamin F Banahan
Pages: 47-73
Published online: 04 Dec 2011
AbstractforSegmentation of Retail Community Pharmacies Based on Attitudes Toward Switching Products from Prescription to OTC Status | References | PDF (717.1 KB)
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Article
Pharmacists' Decision Making in the Selection of Generic Pharmaceuticals
Richard Segal, David L. Wantz & Rinaldo A. Brusadin
Pages: 75-91
Published online: 04 Dec 2011
AbstractforPharmacists' Decision Making in the Selection of Generic Pharmaceuticals | References | PDF (504.5 KB)
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Article
Consumers' Attitudes Toward Generic Drugs
Melanie Podulka, Kathleen Krautkramer, Dawn Amerson, Bryan Phillips & Donna Dolinsky
Pages: 93-104
Published online: 04 Dec 2011
AbstractforConsumers' Attitudes Toward Generic Drugs | References | PDF (279.4 KB)
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Article
Management Effectiveness Study of the Pharmaceutical Industry in Taiwan
Yin-Chung Wu, Jevons H. Ding & Feng-Ming Chang
Pages: 105-116
Published online: 04 Dec 2011
AbstractforManagement Effectiveness Study of the Pharmaceutical Industry in Taiwan | PDF (248.3 KB)
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