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Original Articles

Strategic, Organizational, and Operational Challenges of Product Innovation in China

Pages 46-52 | Published online: 28 Dec 2015

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Read on this site (1)

Muammer Ozer & Mumin Dayan. (2015) Strategic, organizational and operational challenges of product innovation in emerging economies. Journal of Global Scholars of Marketing Science 25:1, pages 5-16.
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Articles from other publishers (4)

Kun-Tai Huang & Muammer Ozer. (2020) A multi-criteria expert decision system for investment decisions: The case of commercial real estate investments in China. Socio-Economic Planning Sciences 71, pages 100769.
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Muammer Ozer & Jacky W. Tang. (2019) Understanding the trade-off between familiarity and newness in product innovation. Industrial Marketing Management 77, pages 116-128.
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Alexander Brem & Pierre Wolfram. (2015) Organisation of new product development in Asia and Europe: results from Western multinationals R&D sites in Germany, India, and China. Review of Managerial Science 11:1, pages 159-190.
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ALEXANDER BREM & FLORIAN FREITAG. (2015) INTERNATIONALISATION OF NEW PRODUCT DEVELOPMENT AND RESEARCH & DEVELOPMENT: RESULTS FROM A MULTIPLE CASE STUDY ON COMPANIES WITH INNOVATION PROCESSES IN GERMANY AND INDIA. International Journal of Innovation Management 19:01, pages 1550010.
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