Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises

ABSTRACT

This paper investigates the critical determinants of mobile commerce (m-commerce) adoption in small and medium-sized enterprises (SMEs) in Vietnam. A comprehensive review of the related literature leads to the development of a conceptual framework to better understand m-commerce adoption in organisations. This framework is then tested and validated using structural equation modelling on the data collected from 513 Vietnamese SMEs. The study shows that perceived benefits, perceived compatibility, perceived security, organisational readiness, organisational innovativeness, customer pressures, government support, and managers’ IT knowledge are the critical determinants of m-commerce adoption. This study contributes to a better understanding of m-commerce adoption in developing countries, particularly in Vietnam. It can facilitate the development of m-commerce in SMEs by providing evidence-based strategies and policies.

KEYWORDS:

• Critical determinants
• mobile commerce
• technology adoption
• smes
• vietnam

Disclosure statement

No potential conflict of interest was reported by the authors.

Data availability statement

The data described in this article are openly available in the Open Science Framework at DOI:10.17605/OSF.IO/TPA6U.

Additional information

Notes on contributors

Ngoc Tuan Chau

Ngoc Tuan Chau is a lecturer at the Faculty of Statistics and Informatics, University of Economics, The University of Danang, Vietnam. He holds the first bachelor degree in Mathematics & Informatics, the second bachelor degree in Business Administration, and master degree in Database Professional. He is currently a PhD student in Business Information Systems at RMIT University, Melbourne, Australia. His research interests are in the areas of business information systems, business innovation, and business analytics.

Hepu Deng

Hepu Deng is a professor in information systems at the School of Business Information Technology and Logistics, RMIT University, Melbourne, Australia. His research interests are in the areas of decision analysis, intelligent systems, digital business, knowledge management, e-government, e-learning, and their applications in business. The multidisciplinary nature of his research and the emphasis on both theoretical and applied research are exemplified by numerous refereed publications in top refereed international journals and at major refereed international conferences including Journal of Operational Research Society, European Journal of Operational Research, Computers and Operations Research, International Journal of Approximate Reasoning, IEEE Transactions on Systems, human, and Cybernetics, Government Information Quarterly, Expert Systems with Applications, Computers and Mathematics with Applications, International Journal of E-Government Research, Journal of Systems and Information Technology, and Management Research Review, and etc.

Richard Tay

Richard Tay is a Vice Chancellor’s Senior Research Fellow and has over 25 years of experience in research, and translating research into policy and practice, particularly in transportation and logistics, health and safety, and customer demand and choices.