Journal of Marketing Management, Volume 36, Issue 5-6 (2020)

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Journal of Marketing Management, Volume 36, Issue 5-6 (2020)

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The Future of Technology in Marketing; Utopia or Dystopia?

Commentaries

Article Commentary
Promote or Perish? A brief note on academic social networking sites and academic reputation
Steven D’Alessandro, Morgan Miles, Francisco J. Martínez-López, Rafael Anaya-Sánchez, Irene Esteban-Millat & Harold Torrez-Meruvia
Pages: 405-411
Published online: 27 Nov 2019
AbstractforPromote or Perish? A brief note on academic social networking sites and academic reputation | Full Text | References | PDF (762.5 KB) | EPUB
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Article Commentary
Dystopia and utopia in digital services
Charles F. Hofacker & Daniela Corsaro
Pages: 412-419
Published online: 24 Mar 2020
AbstractforDystopia and utopia in digital services | Full Text | References | PDF (613.2 KB) | EPUB
  • 966 Views
  • 9 CrossRef citations
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Articles

Article
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Melanie Wiese & Husain Salilul Akareem
Pages: 420-455
Published online: 29 Apr 2020
AbstractforDetermining perceptions, attitudes and behaviour towards social network site advertising in a three-country context | Full Text | References | PDF (2.4 MB) | EPUB
  • 1215 Views
  • 16 CrossRef citations
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Article
Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises
Ngoc Tuan Chau, Hepu Deng & Richard Tay
Pages: 456-487
Published online: 31 Jan 2020
AbstractforCritical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises | Full Text | References | PDF (2.4 MB) | EPUB
  • 1656 Views
  • 31 CrossRef citations
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Article
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
Apiradee Wongkitrungrueng, Nassim Dehouche & Nuttapol Assarut
Pages: 488-518
Published online: 15 Apr 2020
AbstractforLive streaming commerce from the sellers’ perspective: implications for online relationship marketing | Full Text | References | PDF (2.3 MB) | EPUB
  • 22141 Views
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Article
Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices
Liam Pomfret, Josephine Previte & Len Coote
Pages: 519-549
Published online: 29 Jan 2020
AbstractforBeyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices | Full Text | References | PDF (2.4 MB) | EPUB | Supplemental
  • 1459 Views
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Article
When gamification backfires: the impact of perceived justice on online community contributions
Thomas Leclercq, Ingrid Poncin, Wafa Hammedi, Avreliane Kullak & Linda D. Hollebeek
Pages: 550-577
Published online: 23 Mar 2020
AbstractforWhen gamification backfires: the impact of perceived justice on online community contributions | Full Text | References | PDF (2.1 MB) | EPUB
  • 2060 Views
  • 52 CrossRef citations
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