SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS

ABSTRACT

With an increased demand for educators to improve student engagement and knowledge retentions, this paper proposes an experiential learning project for students to receive and conduct one-on-one performance coaching. The sales coaching experiential project helps professional selling students improve their sales presentations and increase their final presentation grade. This project also gives hands-on coaching training to sales management course students and allows them to receive coaching advice from industry executives.

Supplementary Material

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