ABSTRACT
This paper reports on three experiments that examine the effects of variations in the nutrition information provided on the FUF label. Study one shows that when a positive nutrient is added to the label, unhealthy food is perceived as healthier; healthy food is unaffected. Study two extends this finding by showing that a spillover effect can occur whereby a similar unhealthy food without any front-of-pack nutrition label may also be perceived as healthier after a person is exposed to a product containing a positive nutrition fact on the FUF label. Study three utilizes eye-tracking to show effects on visual attention.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1 According to Rossiter and Bergkvist (Citation2009), carefully crafted single-item measurements for constructs that are defined down to their concrete components are at least as valid as their multi-item counterparts.