Relationship between perceived value, satisfaction and behavioural intention of homestays in the experience economy of mainland China

ABSTRACT

The purpose of this study is to investigate the impact of educational, aesthetic, entertainment and escapist experiences on the perceptions of functional, emotional and social value as well as homestay visitor satisfaction and behavioural intentions. A total of 472 respondents completed a survey conducted at 45 homestays on the Chinese mainland. Using structural equation modelling (SEM), it is found that aesthetic and escapist experiences are significant predictors of perceived functional, emotional and social value by visitors. Educational experience affects emotional value, but entertainment experience does not affect functional, emotional or social values. Functional, emotional and social values affect homestay tourist satisfaction, which in turn drives behavioural intention.

KEYWORDS:

• Homestay
• experience economy
• perceived value
• visitor satisfaction
• behavioural intentions

Disclosure statement

No potential conflict of interest was reported by the author(s).