Advanced search
Publication Cover
Services Marketing Quarterly Volume 43, 2022 - Issue 4
Submit an article Journal homepage
258
Views
0
CrossRef citations to date
0
Altmetric
Articles

Really New Services: Perceived Risk and Adoption Intentions

Selen Savas-Halla International Business & Marketing, Jacksonville University, Jacksonville, Florida, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3230-081X
ORCID Icon,
Paul Sergius Kokub Marketing, Florida Atlantic University, Boca Raton, Florida, USA
&
Tamara Mangleburgb Marketing, Florida Atlantic University, Boca Raton, Florida, USA
Pages 485-503 | Published online: 25 Oct 2021
 
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Abstract

This paper examines the influence of various facets of perceived risk (financial, performance, social, psychological, time, privacy) on consumers’ attitude toward really-new services (RNS) and their adoption intentions. A conceptual framework is developed based on perceived risk theory, theory of reasoned action and technology acceptance model. Structural equation modeling is used for analysis. Mainly, financial risk, psychological risk and overall risk are found to be negatively related to attitudes. However, time, privacy and social risks are found to be positively related. Our findings suggest that firms offering RNS should consider specific types of risks before they develop their marketing strategies.

Graphical Abstract

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Log in via your institution

Access through your institution

Log in to Taylor & Francis Online

Restore content access

Restore content access for purchases made as guest
Purchase options * Save for later

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 416.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.