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Communication Teacher Volume 35, 2021 - Issue 1
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Original Teaching Ideas—Unit

Persuade the professor: A data-mining simulation

James A. JanackDepartment of Communication, Eckerd College, Saint Petersburg, USACorrespondence[email protected]
Pages 61-66 | Received 05 Aug 2019, Accepted 11 May 2020, Published online: 27 May 2020
 
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Abstract

Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation.

Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students’ ability to adapt a message to a specific audience.

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