Addressing specialization and fragmentation: product platform development in construction consultancy firms

Kell Jonesa Bartlett School of Sustainable Construction, University College London, London, UKCorrespondence[email protected]

Luigi Moscab Centre for Systems Engineering and Innovation, Imperial College London, London, UK

Jennifer Whytec John Grill Institute for Project Leadership and School of Project Management, University of Sydney, Sydney, Australia

Andrew Daviesd Science Policy Research Unit (SPRU), University of Sussex Business School, Brighton, UK

Jacqueline Glassa Bartlett School of Sustainable Construction, University College London, London, UK

Figures & data

Figure 1. Three dimensions of fragmentation in construction (adapted from Sheffer and Levitt Citation2010).

Figure 2. A typical construction project lifecycle.

Figure 3. Stage one of product platform development, transition to a product-based lifecycle.

Figure 4. The final stage of product platform development.