Different ways to craft and use social media in crafting

Figures & data

Figure 1. The mixed method design of the study (modified from Creswell & Creswell, 2018, p. 218, F.10.1).

Table 1. Number of social media channels participants had.

Valid	0	1	2	3	4	5	6	7	Total
Frequency n	48	371	241	126	52	23	14	2	877
Percent	5.5	42.3	27.5	14.4	5.9	2.6	1.6	0.2	100.0

Table 2. Social media activities by frequency.

Question	n %	Once a day or more	About once a week	Few times a month, not weekly	Once a month or less	Not at all
How often do you discuss crafts on a social media network?	n %	77 8.8	203 23.1	168 19.2	218 24.9	211 24.1
How often do you publish craft related photographs in social media?	n %	4 0.5	88 10.0	217 24.7	408 46.5	160 18.1
How often do you publish your craft related texts in social media?	n %	4 0.5	45 5.1	111 12.7	317 36.1	400 45.6
How often do you comment on others’ publications in social media?	n %	66 7.5	204 23.3	259 29.5	245 27.9	103 11.7
How often do you share craft related articles or news in social media?	n %	2 0.2	14 1.6	75 8.6	286 32.6	500 57
How often do you follow craft related publications in social media?	n %	510 58.2	240 27.4	66 7.5	41 4.7	20 2.3

Table 3. Use of craft related social media in relation to crafting style.

			Lifestyle	Need- based	Seasonal	Total
Total		n	587	78	212	877
		%	100%	100%	100%	100%
Updating craft related Instagram account	No	n	457	72	193	722
		%	77.9%	92.3%	91.0%	82.3%
	Yes	n	130	6	19	155
		%	22.1%	7.7%	9%	17.7%
Member in a Facebook craft related group	No	n	57	19	18	94
		%	9.7%	24.4%	8.5%	10.7%
	Yes	n	530	59	194	783
		%	90.3%	75.6%	91.5%	89.3%
Member in Ravelry	No	n	340	61	161	562
		%	57.9%	78.2%	75.9%	64.1%
	Yes	n	247	17	51	783
		%	42.1%	21.8%	24.1%	35.9%

Table 4. Types of social media activity in relation to crafting style.

			Lifestyle	Need- based	Seasonal	Total
Total		n	587	78	212	877
		%	100%	100%	100%	100%
Commenting on others’ publications	No	n	260	44	124	428
		%	44.3%	56.4%	58.5%	48.8%
	Yes	n	327	34	88	449
		%	55.7%	43.6%	41.%	51.2%
Following social media channels but not participating actively	No	n	309	32	81	422
		%	52.6%	41.0%	38.2%	48.1%
	Yes	n	278	46	131	455
		%	47.4%	59%	61.8%	51.9%

Table 5. Frequency of different social media activity in relation to crafting style.

			Lifestyle	Need- based	Seasonal	Total
Total		n	587	78	212	877
		%	100%	100%	100%	100%
Frequency of publishing photographs	Few times a week or more	n	81	4	7	92
		%	13.8%	5.1%	3.3%	10.5%
	Few times a month, not weekly	n	172	14	31	217
		%	29.3%	17.9%	14.6%	24.7%
	Once a month or less	n	251	41	116	408
		%	42.8%	52.6%	54.7%	46.5%
	I do not publish photographs on social media	n	83	19	58	160
		%	14.1%	24.4%	27.4%	18.2%
Frequency of publishing texts	Few times a week or more	n	44	3	2	49
		%	7.5%	3.8%	0.9%	5.6%
	Few times a month, not weekly	n	91	7	13	111
		%	15.5%	9.0%	6.1%	12.7%
	Once a month or less	n	198	33	86	317
		%	33.7%	42.3%	40.6%	36.1%
	I do not publish texts on social media	n	254	35	111	400
		%	43.3%	44.9%	52.4%	45.6%

Table 6. Reasons for social media use in crafting.

Statement	Mean	s
R1. I am in social media to get readers for my publications	−1.80	1.776
R2. I am in social media to be connected to other crafters	0.82	1.901
R3. I am in social media to gain publicity	−2.18	1.522
R4. I am in social media to share craft related knowledge	−0.31	2.023
R5. I am in social media to organize craft related knowledge	−0.60	1.974
R6. I am in social media to express myself	−0.50	2.118
R7. I am in social media to present my crafts	−0.20	2.123
R8. I am in social media to connect with my family and friends	1.47	1.853
R9. I am in social media to store the crafts I have made and document different parts of the crafting process and to remind myself	−0.06	2.229
R10. I am in social media to part of a craft community	0.47	1.944
R11. I am in social media to keep in touch with different craft trends	1.20	1.777

Table 7. Social media meanings for crafting.

Statement	Mean	s
M1. Through social media I receive information about craft techniques	2.26	1.028
M2. Through social media I find the latest craft ideas and models	1.95	1.293
M3. Through social media I receive appreciation on my crafts and crafting skills	−0.19	2.057
M4. Connections in social media give me sense of collaboration/making together	−0.23	2.033
M5. Social media keeps my crafting active	0.80	1.833
M6. I can take part in crafting for charity through social media	0.80	1.833
M7. Through social media I get feedback on my crafts	0.01	2.031
M8. Through social media I have a change to get help or ask advice in crafting	1.53	1.591
M9. Through social media I see what others are crafting	2.54	0.808
M10. Through social media I get information that I cannot get from a ready-made instruction	1.57	1.488
M11. Through social media I have an opportunity to market and sell my crafts	−1.36	1.982

Table 8. Reasons and meanings of social media activity for different styles of crafting.

Reason or meaning		Lifestyle	Need-based	Seasonal	Total
dt	dt1 = 2 dt2 = 874
R2.	n	587	78	212	877
	x	.99	.53	.45
	s	.76	.227	.134
	F	7.346
R4.	x	−.16	−.22	−.78
	s	.76	.228	.136
	F	7.675
R7.	x	.03	−.36	−.78
	s	.089	.229	.136
	F	11.857
R10.	x	.74	.12	−.16
	s	.78	.217	.133
	F	18.813
R9.	x	.20	−.32	−.69
	s	.096	.246	.145
	F	12.498
M7.	x	.20	−.18	−.45
	s	.085	.212	.135
	F	8.540
M3.	x	.02	−.58	−.65
	s	.86	.222	.134
	F	9.859
M6.	x	−.01	−.74	−.57
	s	.083	.202	.146
	F	8.940

Figure 2. Reasons and meanings for social media activity for different crafting styles.

Figure 3. Synthesized quantitative and qualitative results of reasons and meanings of social media in crafting. Green boxes symbolise meanings and reasons in the quantitative analysis, while blue and white boxes were thematised through content analysis.

Creswell, J., & Creswell, J. (2018). Research design : Qualitative, quantitative & mixed methods approaches. Sage.

 Google Scholar