Research Article
Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity
Charlotte Younga Institute for Social Science Research, The University of Queensland, St Lucia, AustraliaCorrespondence[email protected]
https://orcid.org/0000-0003-0814-7616
https://orcid.org/0000-0003-0814-7616, Rob Coverb Digital Ethnography Research Centre, RMIT University, Melbourne, Australiahttps://orcid.org/0000-0002-8815-2126
https://orcid.org/0000-0002-8815-2126, Lukas Parkerc School of Media and Communication, RMIT University, Melbourne, Australiahttps://orcid.org/0000-0002-0609-9924
https://orcid.org/0000-0002-0609-9924 & Katia Ostapetsc School of Media and Communication, RMIT University, Melbourne, Australiahttps://orcid.org/0000-0002-1180-0105
https://orcid.org/0000-0002-1180-0105
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