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Journal of Intercultural Studies Volume 45, 2024 - Issue 3: Covid-19, Migration, and Racism in Australia: Key Challenges and Research Directions
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Research Article

Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity

Charlotte Younga Institute for Social Science Research, The University of Queensland, St Lucia, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0814-7616
ORCID Icon,
Rob Coverb Digital Ethnography Research Centre, RMIT University, Melbourne, AustraliaORCID Iconhttps://orcid.org/0000-0002-8815-2126
ORCID Icon,
Lukas Parkerc School of Media and Communication, RMIT University, Melbourne, AustraliaORCID Iconhttps://orcid.org/0000-0002-0609-9924
ORCID Icon &
Katia Ostapetsc School of Media and Communication, RMIT University, Melbourne, AustraliaORCID Iconhttps://orcid.org/0000-0002-1180-0105
ORCID Icon
Pages 548-563 | Received 30 Jun 2023, Accepted 27 Feb 2024, Published online: 06 Mar 2024

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