Advanced search
Publication Cover
Higher Education Research & Development Volume 39, 2020 - Issue 2
Submit an article Journal homepage
4,174
Views
11
CrossRef citations to date
0
Altmetric
Articles

Internal branding in higher education: dialectical tensions underlying the discursive legitimation of a new brand of student diversity

Jelle MampaeyFaculty of Science, Management and Technology, Open University, Heerlen, NetherlandsCorrespondence[email protected]
,
Vanja SchtembergFaculty of Science, Management and Technology, Open University, Heerlen, Netherlands
,
Jos SchijnsFaculty of Science, Management and Technology, Open University, Heerlen, Netherlands
,
Jeroen HuismanDepartment of Sociology, Ghent University, Ghent, Belgium
&
Arild WæraasSchool of Economics and Business, Norwegian University of Life Sciences, Ås, Norway
Pages 230-243 | Received 14 May 2018, Accepted 11 May 2019, Published online: 17 Oct 2019

Figures & data

This paper does not have figures.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.