Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth

Figures & data

Figure 1. Marketing of medical tourism in emerging markets.

Table 1. General view of the cases.

Case	Year of establishment	MT services
Case 1: Clinic Alpha Ownership: Private Beds: N/A Type: Clinic	2001	Specialization: Ophthalmology and optometry Ancillary services: concierge, interpreter, etc. Accredited: Yes
Case 2: Hospital Beta^a Ownership: Private/nonprofit Beds: 600–650 Type: General, education	1903/2005	Specialization: Orthopedic, ophthalmology, surgery, cardiology, and thoracic vascular surgery Ancillary services: hotel services, concierge, interpreter, visa inquiry, etc. Accredited: Yes
Case 3: Hospital Gamma Ownership: Private Beds: 800 Type: General, education	1967	Specialization: Ophthalmology, surgery, cardiology and thoracic vascular surgery Ancillary services: hotel services, concierge, interpreter, visa inquiry, etc. Accredited: Yes

^a Represents two units of the hospital.

Figure 2. Revised framework for marketing of medical tourism in emerging markets..