Health Marketing Quarterly, Volume 36, Issue 3 (2019)

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Health Marketing Quarterly, Volume 36, Issue 3 (2019)

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Articles

Article
The role of imagination in consumers’ processing of visual metaphors in prescription drug advertising
Jeffrey R. Foreman, Meng-Hua Hsieh & Aditi Grover
Pages: 169-185
Published online: 10 Jun 2019
AbstractforThe role of imagination in consumers’ processing of visual metaphors in prescription drug advertising | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Don’t give US pink ribbons and skinny girls: Breast cancer survivors’ evaluations of cancer advertising
Kimberly A. Taylor & Jana N. Knibb
Pages: 186-202
Published online: 11 Jul 2019
AbstractforDon’t give US pink ribbons and skinny girls: Breast cancer survivors’ evaluations of cancer advertising | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth
Akmal S. Hyder, Michelle Rydback, Erik Borg & Aihie Osarenkhoe
Pages: 203-219
Published online: 18 Jun 2019
AbstractforMedical tourism in emerging markets: The role of trust, networks, and word-of-mouth | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor’s prescription
Joshua Fogel & Anna Zhuk
Pages: 220-235
Published online: 03 Jul 2019
AbstractforDirect-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor’s prescription | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Bridging the dichotomous gap between expectations and perceptions in quantifying hospice care quality
Brian L. Matthews & Jamie Daigle
Pages: 236-253
Published online: 04 Jun 2019
AbstractforBridging the dichotomous gap between expectations and perceptions in quantifying hospice care quality | Full Text | References | PDF (1.3 MB) | EPUB
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Article
What’s my age again? The influence of subjective age on consumer health-related attitudes
Daniel Brannon & Chadwick J. Miller
Pages: 254-270
Published online: 06 Jun 2019
AbstractforWhat’s my age again? The influence of subjective age on consumer health-related attitudes | Full Text | References | PDF (1.4 MB) | EPUB
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