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Journal of International Consumer Marketing Volume 35, 2023 - Issue 2
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Book Review

Advanced Introduction to Marketing Strategy

Edited by George S. Day, Cheltenham, UK: Edward Elgar, 2022, 127 pp., ISBN 978-1-80037-790-5, list price: ₤85 (hardback), ₤15.95 (paperback), and as an eBook on Google Play: https://Play.google.com/Store/Search?q=9781800377899&c=Books&hl=en_GB

C. Anthony Di BenedettoProfessor of Marketing Temple UniversityCorrespondence[email protected]
Pages 256-258 | Published online: 17 Feb 2023
 
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