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Journal of Strategic Marketing Volume 14, 2006 - Issue 1: Celtic Marketing
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Original Articles

Ryanair: the Cú Chulainn of civil aviation

Brian Boru Department of Marketing, Taliesin University, Avalon Annex, Llanddewi Brefi, Tregaron, Credigion, SY25 8FXCorrespondence[email protected]
Pages 45-55 | Published online: 19 Aug 2006
 
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ACKNOWLEDGEMENT

I feel I must acknowledge my legendary source of inspiration. Legend has it that when the Celts first set foot in Ireland their bard‐to‐be, Amergin, burst into the poem that marks the sub‐sections of this article. It is aptly entitled, ‘The Mystery’. Aptly, because no one has a clue what it means (see Titley, Citation2000).

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