Figures & data
Figure 1. Social advocacy model – adapted from the TTM.
Figure 2. Social advocacy model applied to mein pragati.
Journal of Strategic Marketing
Volume 32, 2024 - Issue 2
Research Article
Social advocacy: a conceptual model to extend post-intervention effectiveness
Alexander Campbella Peter Faber Business School, Australian Catholic University, Melbourne, AustraliaCorrespondence[email protected]
https://orcid.org/0000-0001-5576-5121
https://orcid.org/0000-0001-5576-5121, Sameer Deshpandeb Social Marketing @ Griffith, Griffith University, Brisbane, Australiahttps://orcid.org/0000-0002-9832-8383
https://orcid.org/0000-0002-9832-8383, Sharyn Rundle-Thieleb Social Marketing @ Griffith, Griffith University, Brisbane, Australiahttps://orcid.org/0000-0003-2536-3767
https://orcid.org/0000-0003-2536-3767 & Tracey Westc Department of Accounting, Finance, and Economics, Griffith University, Gold Coast, Australiahttps://orcid.org/0000-0002-6032-2023
https://orcid.org/0000-0002-6032-2023