Social advocacy: a conceptual model to extend post-intervention effectiveness

References

• Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
   Web of Science ®Google Scholar
• Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5–17. https://doi.org/10.1177/109467059800100102
   Google Scholar
• Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21(1), 3–13. https://doi.org/10.1509/jppm.21.1.3.17602
   Web of Science ®Google Scholar
• Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191. https://doi.org/10.1037/0033-295X.84.2.191
   PubMed Web of Science ®Google Scholar
• Barreto, A. M., & Ramalho, D. (2019). The impact of involvement on engagement with brand posts. Journal of Research in Interactive Marketing, 13(3), 277–301. https://doi.org/10.1108/JRIM-01-2018-0013
   Web of Science ®Google Scholar
• Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management 22(5/6), 371–383 .
   Google Scholar
• Belk, R. W. (1988). Possessions and the extended self. The Journal of Consumer Research, 15(2), 139–168. https://doi.org/10.1086/209154
   Web of Science ®Google Scholar
• Borden, D. S., & Mahamane, S. (2020). Social marketing and outdoor recreational advocacy groups: Lessons from a rock climbing campaign. Journal of Outdoor Recreation and Tourism, 29, 100262. https://doi.org/10.1016/j.jort.2019.100262
   Google Scholar
• Boris, E., & Mosher-Williams, R. (1998). Nonprofit advocacy organizations: Assessing the definitions, classifications, and data. Nonprofit and Voluntary Sector Quarterly, 27(4), 488–506. https://doi.org/10.1177/0899764098274006
   Web of Science ®Google Scholar
• Brown-Peterside, P., Redding, C. A., Ren, L., & Koblin, B. A. (2000). Acceptability of a stage-matched expert system intervention to increase condom use among women at high risk of HIV infection in New York City. AIDS Education and Prevention, 12(2), 171.
   PubMed Web of Science ®Google Scholar
• Campbell, A., Deshpande, S., & Rundle-Thiele, S. (2022). Corporate social marketing. In K. Kubacki, L. Parker, C. Domegan, & L. Brennan (Eds.), The Routledge companion to marketing and society. Routledge. 192–206.
   Google Scholar
• Cantley, C., Steven, K., & Smith, M. (2003). ‘Hear what I Say’: Developing dementia advocacy services. Dementia North.
   Google Scholar
• Cecere, G., Mancinelli, S., & Mazzanti, M. (2014). Waste prevention and social preferences: The role of intrinsic and extrinsic motivations. Ecological Economics, 107, 163–176. https://doi.org/10.1016/j.ecolecon.2014.07.007
   Web of Science ®Google Scholar
• Chapman, M., Bannister, S., Davies, J., Fleming, S., Graham, C., Mcmaster, A., Seddon, A., Wheldon, A., & Whittell, B. (2012). Speaking up about advocacy: Findings from a partnership research project. British Journal of Learning Disabilities, 40(1), 71–80. https://doi.org/10.1111/j.1468-3156.2011.00688.x
   Web of Science ®Google Scholar
• Chelminski, P., & Coulter, R. A. (2011). An examination of consumer advocacy and complaining behavior in the context of service failure. The Journal of Services Marketing, 25(5), 361–370. https://doi.org/10.1108/08876041111149711
   Web of Science ®Google Scholar
• Coelho, A., Bairrada, C., & Peres, F. (2019). Brand communities’ relational outcomes, through brand love. Journal of Product & Brand Management, 28(2), 154–165. https://doi.org/10.1108/JPBM-09-2017-1593
   Web of Science ®Google Scholar
• Collins, R. L., Wong, E. C., Breslau, J., Burnam, M. A., Cefalu, M., & Roth, E. (2019). Social marketing of mental health treatment: California’s mental illness stigma reduction campaign. American Journal of Public Health, 109(S3), S228–235. https://doi.org/10.2105/AJPH.2019.305129
   PubMed Web of Science ®Google Scholar
• Conor, S., Kief, A., Kremer, F., Iyer, S., & Sieklucki, M. (2018). Plant based diets: Effects of framing on willingness to adopt plant-based diets.
   Google Scholar
• CRISIL Foundation bags National CSR Award. (2019). Crisil.
   Google Scholar
• de Burgh‐woodman, H., & Brace‐govan, J. (2007). We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse. The International Journal of Sociology and Social Policy, 27(5/6), 193–207. https://doi.org/10.1108/01443330710757230
   Google Scholar
• Dessart, L., Aldás-Manzano, J., & Veloutsou, C. (2019). Unveiling heterogeneous engagement-based loyalty in brand communities. European Journal of Marketing, 53(9), 1854–1881. https://doi.org/10.1108/EJM-11-2017-0818
   Web of Science ®Google Scholar
• Evans, W. D., Christoffel, K. K., Necheles, J. W., & Becker, A. B. (2010). Social marketing as a childhood obesity prevention strategy. Obesity, 18(n1s), S23. https://doi.org/10.1038/oby.2009.428
   PubMedGoogle Scholar
• French, J., & Blair-Stevens, C. (2005). Social marketing pocket guide. National Social Marketing Centre of Excellence.
   Google Scholar
• French, J., & Blair-Stevens, C. (2006). Social marketing national benchmark criteria. National Social Marketing Centre.
   Google Scholar
• Glassman, T. J., Castor, T., Karmakar, M., Blavos, A., Dagenhard, P., Domigan, J., Sweeney, E., Diehr, A., & Kucharewski, R. (2018). A social marketing intervention to prevent drowning among inner-city youth. Health Promotion Practice, 19(2), 175–183. https://doi.org/10.1177/1524839917732559
   PubMed Web of Science ®Google Scholar
• Graça, J., Calheiros, M. M., & Oliveira, A. (2015). Attached to meat?(un) Willingness and intentions to adopt a more plant-based diet. Appetite, 95, 113–125. https://doi.org/10.1016/j.appet.2015.06.024
   PubMed Web of Science ®Google Scholar
• Helen, P., Payne, A., Christopher, M., & Clark, M. (1999). Relationship marketing: Strategy and implementation. The Chartered Institute of Marketing.
   Google Scholar
• Holes, J. (2016). Development of a social marketing campaign using digital media based through the social cognitive theory. University of Nebraska at Omaha].
   Google Scholar
• Hubinette, M., Dobson, S., Scott, I., & Sherbino, J. (2017). Health advocacy. Medical Teacher, 39(2), 128–135. https://doi.org/10.1080/0142159X.2017.1245853
   PubMed Web of Science ®Google Scholar
• Hutchison, A. J., Breckon, J. D., & Johnston, L. H. (2009). Physical activity behavior change interventions based on the transtheoretical model: A systematic review. Health Education & Behavior, 36(5), 829–845. https://doi.org/10.1177/1090198108318491
   PubMed Web of Science ®Google Scholar
• Ibrahim, A., Knox, K., Rundle-Thiele, S., & Arli, D. (2018). Segmenting a water use market: Theory of interpersonal behavior insights. Social Marketing Quarterly, 24(1), 3–17. https://doi.org/10.1177/1524500417741277
   Web of Science ®Google Scholar
• Ibrahim, N., Rampal, L., Jamil, Z., & Zain, A. M. (2012). Effectiveness of peer-led education on knowledge, attitude and risk behavior practices related to HIV among students at a Malaysian public university—a randomized controlled trial. Preventive Medicine, 55(5), 505–510. https://doi.org/10.1016/j.ypmed.2012.09.003
   PubMed Web of Science ®Google Scholar
• Jenkins, J. C. (2006). Nonprofit organizations and political advocacy. The Nonprofit Sector: A Research Handbook, 2, 307–331.
   Google Scholar
• Jeon, J. -E. (2017). The impact of brand concept on brand equity. Asia Pacific Journal of Innovation and Entrepreneurship, 11(2), 233–245. https://doi.org/10.1108/APJIE-08-2017-030
   Web of Science ®Google Scholar
• Joseph, J., Breslin, C., & Skinner, H. (1999). Critical perspectives on the transtheoretical model and stages of change. The Guilford Press.
   Google Scholar
• Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101
   Web of Science ®Google Scholar
• Kennedy, A. M. (2016). Macro-social marketing. Journal of Macromarketing, 36(3), 354–365. https://doi.org/10.1177/0276146715617509
   Web of Science ®Google Scholar
• Kennedy, A. M., & Parsons, A. (2012). Macro‐social marketing and social engineering: A systems approach. Journal of Social Marketing, 2(1), 37–51. https://doi.org/10.1108/20426761211203247
   Google Scholar
• Kong, J.S. -L., Kwok, R.C. -W., & Fang, Y. (2012). The effects of peer intrinsic and extrinsic motivation on MMOG game-based collaborative learning. Information & Management, 49(1), 1–9. https://doi.org/10.1016/j.im.2011.10.004
   Web of Science ®Google Scholar
• Lam, S. K. (2012). Identity-motivated marketing relationships: Research synthesis, controversies, and research agenda. AMS Review, 2(2), 72–87. https://doi.org/10.1007/s13162-012-0028-3
   Google Scholar
• Lam, C., & Mattson, M. (2019). The health communication advocacy tool: An approach toward addressing health inequity (communicating for social change). Springer.
   Google Scholar
• Lepper, M. R., Corpus, J. H., & Iyengar, S. S. (2005). Intrinsic and extrinsic motivational orientations in the classroom: Age differences and academic correlates. Journal of Educational Psychology, 97(2), 184. https://doi.org/10.1037/0022-0663.97.2.184
   Web of Science ®Google Scholar
• Lewis, B. A., Forsyth, L. H., Pinto, B. M., Bock, B. C., Roberts, M., & Marcus, B. H. (2006). Psychosocial mediators of physical activity in a randomized controlled intervention trial. Journal of Sport & Exercise Psychology, 28(2), 193–204. https://doi.org/10.1123/jsep.28.2.193
   Web of Science ®Google Scholar
• Llewellyn, P., & Northway, R. (2008). The views and experiences of people with intellectual disabilities concerning advocacy: A focus group study. Journal of Intellectual Disabilities, 12(3), 213–228.
   PubMedGoogle Scholar
• Lowenstein, M. W. (2011). The customer advocate and the customer saboteur: Linking social word-of-mouth, brand impression, and stakeholder behavior. Quality Press.
   Google Scholar
• Mabuie, M. A. (2020). Role of peer educators in behaviour change communication interventions for HIV prevention among people who inject drugs: Systematic review article. Technium Social Sciences Journal, 10, 189. https://doi.org/10.47577/tssj.v10i1.1404
   Google Scholar
• Mai, R., & Hoffmann, S. (2015). How to combat the unhealthy= tasty intuition: The influencing role of health consciousness. Journal of Public Policy & Marketing, 34(1), 63–83.
   Web of Science ®Google Scholar
• Martam, I. (2016). Strategic social marketing to foster gender equality in Indonesia. Journal of Marketing Management, 32(11–12), 1174–1182. https://doi.org/10.1080/0267257X.2016.1193989
   Web of Science ®Google Scholar
• Martin, S. L., Muhomah, T., Thuita, F., Bingham, A., & Mukuria, A. G. (2015). What motivates maternal and child nutrition peer educators? Experiences of fathers and grandmothers in western Kenya. Social Science & Medicine, 143, 45–53. https://doi.org/10.1016/j.socscimed.2015.08.036
   PubMed Web of Science ®Google Scholar
• Mbachu, C., Dim, C., & Ezeoke, U. (2017). Effects of peer health education on perception and practice of screening for cervical cancer among urban residential women in south-east Nigeria: A before and after study. BMC Women’s Health, 17(1), 1–8. https://doi.org/10.1186/s12905-017-0399-6
   PubMedGoogle Scholar
• McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38–54. https://doi.org/10.1509/jmkg.66.1.38.18451
   Web of Science ®Google Scholar
• McConnell, B., & Huba, J. (2002). Creating customer evangelists: How loyal customers become a volunteer sales force. Dearborn Trade Publishing.
   Google Scholar
• McDonald, K. A., Papadopoulos, A., & Sunderland, E. (2012). Advocacy strategies for school-based sex education in guatemala: Applying the transtheoretical model to results from an impact evaluation. International Journal of Sexual Health, 24(2), 124–136. https://doi.org/10.1080/19317611.2011.640525
   Web of Science ®Google Scholar
• Michie, S., & Abraham, C. (2004). Interventions to change health behaviours: Evidence-based or evidence-inspired? Psychology & Health, 19(1), 29–49. https://doi.org/10.1080/0887044031000141199
   Web of Science ®Google Scholar
• Michie, S., & Prestwich, A. (2010). Are interventions theory-based? Development of a theory coding scheme. Health Psychology, 29(1), 1. https://doi.org/10.1037/a0016939
   PubMed Web of Science ®Google Scholar
• Migneault, J. P., Adams, T. B., & Read, J. P. (2005). Application of the transtheoretical model to substance abuse: Historical development and future directions. Drug and Alcohol Review, 24(5), 437–448. https://doi.org/10.1080/09595230500290866
   PubMed Web of Science ®Google Scholar
• Mousavi, S., Roper, S., & Keeling, K. A. (2017). Interpreting social identity in online brand communities: Considering posters and lurkers. Psychology & Marketing, 34(4), 376–393. https://doi.org/10.1002/mar.20995
   Web of Science ®Google Scholar
• Mutyala, S. 2010. The loyalty ladder: A sideways look.Eight Leaves. Retrieved March, 7, 2022, from. http://www.eightleavesmedia.com/2010/04/the
   Google Scholar
• Ockene, J. K., Mermelstein, R. J., Bonollo, D. S., Emmons, K. M., Perkins, K. A., Voorhees, C. C., & Hollis, J. F. (2000). Relapse and maintenance issues for smoking cessation. Health Psychology, 19(1S), 17. https://doi.org/10.1037/0278-6133.19.Suppl1.17
   PubMedGoogle Scholar
• Ouwersloot, H., Odekerken‐schröder, G., & de Chernatony, L. (2008). Who’s who in brand communities – and why? European Journal of Marketing, 42, 571–585. https://doi.org/10.1108/03090560810862516
   Web of Science ®Google Scholar
• Palmer, D., Nixon, J., Reynolds, S., Panayiotou, A., Palmer, A., & Meyerowitz, R. (2012). Getting to know you: Reflections on a specialist independent mental health advocacy service for Bexley and Bromley residents in forensic settings. Mental Health Review Journal, 17(1), 5–13. https://doi.org/10.1108/13619321211231761
   Google Scholar
• Parkinson, J., Dubelaar, C., Carins, J., Holden, S., Newton, F., & Pescud, M. (2017). Approaching the wicked problem of obesity: An introduction to the food system compass. Journal of Social Marketing, 7(4), 387–404. https://doi.org/10.1108/JSOCM-03-2017-0021
   Web of Science ®Google Scholar
• Price, L. L., Feick, L. F., & Guskey, A. (1995). Everyday market helping behavior. Journal of Public Policy & Marketing, 14(2), 255–266. https://doi.org/10.1177/074391569501400207
   Web of Science ®Google Scholar
• Prochaska, J. O. (1992). Stage of change in the modification of problem behaviors. Progress in Behavior Modification, 28, 184–218.
   Google Scholar
• Prochaska, J. O., & Norcross, J. C. (2001). Stages of change. Psychotherapy: Theory, Research, Practice, Training, 38(4), 443. https://doi.org/10.1037/0033-3204.38.4.443
   Web of Science ®Google Scholar
• Prochaska, J. O., & Velicer, W. F. (1997). The transtheoretical model of health behavior change. American Journal of Health Promotion, 12(1), 38–48. https://doi.org/10.4278/0890-1171-12.1.38
   PubMed Web of Science ®Google Scholar
• Raeside, R., Partridge, S. R., Singleton, A., & Redfern, J. (2019). Cardiovascular disease prevention in adolescents: eHealth, co-creation, and advocacy. Medical Sciences, 7(2), 34. https://doi.org/10.3390/medsci7020034
   Google Scholar
• Rapaport, J., Manthorpe, J., Moriarty, J., Hussein, S., & Collins, J. (2005). Advocacy and people with learning disabilities in the UK: How can local funders find value for money? Journal of Intellectual Disabilities, 9(4), 299–319. https://doi.org/10.1177/1744629505059169
   PubMedGoogle Scholar
• Rotter, J. B. (1980). Interpersonal trust, trustworthiness, and gullibility. The American Psychologist, 35(1), 1. https://doi.org/10.1037/0003-066X.35.1.1
   Web of Science ®Google Scholar
• Scarpi, D. (2010). Does size matter? An examination of small and large web-based brand communities. Journal of Interactive Marketing, 24(1), 14–21. https://doi.org/10.1016/j.intmar.2009.10.002
   Web of Science ®Google Scholar
• Schmitt, B. (2013). The consumer psychology of customer–brand relationships: Extending the AA relationship model. Journal of Consumer Psychology, 23(2), 249–252. https://doi.org/10.1016/j.jcps.2013.01.003
   Web of Science ®Google Scholar
• Schouten, J. W., McAlexander, J. H., & Koenig, H. F. (2007). Transcendent customer experience and brand community. Journal of the Academy of Marketing Science, 35(3), 357–368. https://doi.org/10.1007/s11747-007-0034-4
   Web of Science ®Google Scholar
• Sheth, J. N., & Solomon, M. R. (2014). Extending the extended self in a digital world. Journal of Marketing Theory and Practice, 22(2), 123–132. https://doi.org/10.2753/MTP1069-6679220201
   Google Scholar
• Slater, M. D. (1999). Integrating application of media effects, persuasion, and behavior change theories to communication campaigns: A stages-of-change framework. Health Communication, 11(4), 335–354. https://doi.org/10.1207/S15327027HC1104_2
   Web of Science ®Google Scholar
• Spencer, L., Wharton, C., Moyle, S., & Adams, T. (2007). The transtheoretical model as applied to dietary behaviour and outcomes. Nutrition Research Reviews, 20(1), 46–73. https://doi.org/10.1017/S0954422407747881
   PubMed Web of Science ®Google Scholar
• Srinivasan, S. R., & Srivastava, R. K. (2010). Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study. Journal of Retail & Leisure Property, 9(3), 193–199. https://doi.org/10.1057/rlp.2010.12
   Google Scholar
• Taylor, T., Serrano, E., Anderson, J., & Kendall, P. (2000). Knowledge, skills, and behavior improvements on peer educators and low-income Hispanic participants after a stage of change-based bilingual nutrition education program. Journal of Community Health, 25(3), 241–262. https://doi.org/10.1023/A:1005160216289
   PubMed Web of Science ®Google Scholar
• Udosen, E. E., Henshaw, A. A., & Ogri, E. U. (2019). Stakeholders advocacy and the campaign against malaria epidemic in Cross River State: A social change perspective. Lwati: A Journal of Contemporary Research, 16(2), 153–175.
   Google Scholar
• Underwood, R., Bond, E., & Baer, R. (2001). Building service brands via social identity: Lessons from the sports marketplace. Journal of Marketing Theory and Practice, 9(1), 1–13.
   Google Scholar
• Urban, G. L. (2005). Customer advocacy: A new era in marketing? Journal of Public Policy & Marketing, 24(1), 155–159. https://doi.org/10.1509/jppm.24.1.155.63887
   Web of Science ®Google Scholar
• Van Bommel, E., Edelman, D., & Ungerman, K. (2014). Digitizing the consumer decision journey. McKinsey Quarterly: Insights & Publications. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/digitizing-the-consumer-decision-journey.
   Google Scholar
• Weinstock, M. A., Rossi, J. S., Redding, C. A., Maddock, J. E., & Cottrill, S. D. (2000). Sun protection behaviors and stages of change for the primary prevention of skin cancers among beachgoers in southeastern New England. Annals of Behavioral Medicine, 22(4), 286–293. https://doi.org/10.1007/BF02895664
   PubMed Web of Science ®Google Scholar
• Wolter, J. S., & Cronin, J. J., Jr. (2017). Unique influences of cognitive and affective customer-company identification. Journal of Business Research, 78, 172–179. https://doi.org/10.1016/j.jbusres.2017.05.010
   Web of Science ®Google Scholar
• Wolters, C. A., Shirley, L. Y., & Pintrich, P. R. (1996). The relation between goal orientation and students’ motivational beliefs and self-regulated learning. Learning and Individual Differences, 8(3), 211–238. https://doi.org/10.1016/S1041-6080(96)90015-1
   Web of Science ®Google Scholar
• Wood, M. (2012). Marketing social marketing. Journal of Social Marketing, 2(2), 94–102. https://doi.org/10.1108/20426761211243937
   Google Scholar
• Zhou, Z., Zhang, Q., Su, C., & Zhou, N. (2012). How do brand communities generate brand relationships? Intermediate mechanisms. Journal of Business Research, 65(7), 890–895. https://doi.org/10.1016/j.jbusres.2011.06.034
   Web of Science ®Google Scholar