Changing industrial trajectories through business model innovation: a case study of the oil and gas industry in Norway

Figures & data

Figure 1. The oil and gas industry landscape influencing business model innovation. Business models consist of nine building blocks (as depicted in the middle of the figure): key partners (KP), key activities (KA), key resources (KR), value proposition (VP), customer relationships (CR), customer segments (CS), channels (CH), cost structure (C$), and revenue streams (R$). Author's own compilation based on Osterwalder and Pigneur 2010, 201.

Figure 2. Barriers in the process of business model innovation. The barriers are colour-coded: dark blue = organizational barriers, light blue = cognitive barriers, grey = additional barriers. Source: Osterwalder and Pigneur (2010), 249. Author's own compilation based on the findings.

Osterwalder, A., and Y. Pigneur. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: John Wiley Sons Inc.

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