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ABSTRACT
Taiwan has experienced rapid growth in the last decade, especially in the number of international tourists and domestic leisure travelers it receives. In response to pressures to minimize the negative environmental impacts of such visits (i.e. greenhouse gas emissions) and reshape the notion of sustainable destinations, since 2010 the concept of slow travel has been promoted by governments and the tourism industry. Consequently, calls to expand programs connecting various destinations (e.g. the establishment of industrial tourism) using slower modes of transportation have begun to emerge. In an effort to elucidate the key factors that motivate a traveler's intention to engage in slow travel, this study has constructed a research model that incorporates slow travel's three core elements: the mode of slow travel, tourism experience and environmental consciousness. Particularly, this study has focused on industrial tourists who typically rely on cars to reach destinations that have become new tourism hotspots. The quality of the transportation mode (i.e. a shuttle bus) and the tourism experience were found to be the most powerful determinants of their intentions. This study provides important information to practitioners seeking to market slow travel as a form of sustainable tourism and an alternative to conventional leisure.
Acknowledgments
The author would like to thank the reviewers and editor for their constructive comments and guides which were considerably helpful for improving quality of this paper.
Disclosure statement
No potential conflict of interest was reported by the author.
Additional information
Notes on contributors
Li-Pin (Lynn) Lin
Dr Li-Pin (Lynn) Lin got her PhD degree from Texas A & M University, USA, with her dissertation research about ecotourism operators' wetlands conservation behavior in Florida. She has built a strong teaching record and received several prestigious awards since she started the professorship at College of Tourism in MingChuan University, Taiwan, in 2012. She is passionate about interdisciplinary research relevant to environmental management and planning at tourism destinations. She has been engaged in several research projects around climate change topics, such as sustainable destination making, slow travel, low-emission CSR practices and pro-environmental behaviors of tourists.