Moody and monstrous menstruators: the Semiotics of the menstrual meme on social media

Figures & data

Table 1. Codebook.

Top Level Code	Subdivisions	Example discourses
Concealment Imperative (52 memes)		Leaking Secrecy
The Monstrous Feminine (21 memes)		Hysterical Moody Irrational
Alignment (8 memes)	Solidarity	Sisters
	Blaming men	No uterus, no opinion
	Men as allies	Men supporting menstruators
Political (7 memes)	Taboo/stigma	Normalisation Raise awareness Reusable Products
	Period Poverty
	Environmentalism
Period Positive (6 memes)		Love your period
Menstrual Crankiness (2 memes)		Pain Menstrual Justice

Figure 1. “Now everyone knows I’m on my period.”

Figure 2. “Get Away From Me.”

Figure 3. “When you hear someone open a pad in the bathroom.”

Figure 4. “When a guy says ‘periods aren’t even that bad.”

Figure 5. “Some girl who just happened to mention she has her period.”