A reappraisal of the marketing offerings: consumer experience from the perspective of post-structural semiotics

Figures & data

Figure 1. The major marketing offerings (first proposal).

Figure 2. The tensive scheme of the marketing offerings.

Figure 3. The major marketing offerings (final proposal).

Figure 4. A structural tree of the Coca-Cola Company offerings.

Figure 5. A structural tree of the McDonald’s corporation offerings.