Influence of Extrinsic and Intrinsic Attributes on Consumers’ Attitude and Intention of Using Wearable Technology

Abstract

The purpose of this study was to examine the effect of major intrinsic (functional, expressive, aesthetic, tracking) and extrinsic (brand name, price) attributes of broadly defined wearables on consumers’ attitude and intention of using such products. An online survey was conducted with a convenience sample of 317 college students whose age was 18 years old and over at a large US Midwestern university. Confirmatory factor analysis and structural equation modelling were performed to test the measurement model fit and hypotheses testing. The results revealed the significant influence of tracking attributes on perceived ease of use, perceived usefulness, attitude, and intention of using wearables. This study highlights the importance of considering tracking attributes along with functional, aesthetic, and expressive attributes in predicating consumer behavioural aspects of using wearables. Limitations and managerial and academic implications were also discussed.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Sonia Bakhshian

Sonia Bakhshian is a doctoral candidate in the Department of Consumer and Design Sciences at Auburn University. Her research interest is focused on consumer behaviour and cognitive-affective decision-making process of technology adoption within the sustainability context.

Young-A Lee

Young-A Lee is a professor and Graduate Program Officer in the Department of Consumer and Design Sciences at Auburn University. Her research expertise is in the areas of digital and sustainable product design, development, and evaluation using innovative design technologies for human health and well-being.