Negative Information, Cognitive Load, and Taste Perceptions

Figures & data

Table 1. Means and standard deviations across the three experimental cells.

Condition	Taste	Purchase intention	Perceived popularity
Neutral info/low cogn. load	5.16 (1.49)	3.80 (2.10)	4.68 (1.37)
Negative info/low cogn. load	4.20 (1.38)	2.68 (1.49)	3.67 (1.37)
Negavtive info/high cogn. load	5.08 (1.32)	4.12 (1.76)	4.72 (1.13)

Figure 1. Taste evaluations across three experimental conditions.

Figure 2. Purchase intentions across three experimental conditions.

Figure 3. Perceived product popularity between experimental conditions.