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Journal of Current Issues & Research in Advertising Volume 44, 2023 - Issue 2
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Research Articles

The Ideal Advertising Professor: A ZMET-Based Inquiry

George Anghelceva Department of Journalism and Strategic Communication, Northwestern University in Qatar, Doha, QatarCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2173-8496View further author information
ORCID Icon,
Sela Sarb Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign, Champaign, Illinois, USAView further author information
,
Jas L. Moultriec Department of Communication, University of Washington, Seattle, Washington, USAView further author information
&
S. Shageaa Naqvia Department of Journalism and Strategic Communication, Northwestern University in Qatar, Doha, QatarView further author information
Pages 169-191 | Published online: 19 Jan 2023

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