Journal of Current Issues & Research in Advertising, Volume 44, Issue 2 (2023)

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Journal of Current Issues & Research in Advertising, Volume 44, Issue 2 (2023)

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Research Articles

Article
Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials
Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang
Pages: 123-141
Published online: 09 Dec 2022
AbstractforAdvertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials | Full Text | References | PDF (1.1 MB) | EPUB
  • 412 Views
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Article
To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks
Amanda S. Bradshaw
Pages: 142-168
Published online: 06 Jan 2023
AbstractforTo Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks | Full Text | References | PDF (1.9 MB) | EPUB
  • 337 Views
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Article
The Ideal Advertising Professor: A ZMET-Based Inquiry
George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi
Pages: 169-191
Published online: 19 Jan 2023
AbstractforThe Ideal Advertising Professor: A ZMET-Based Inquiry | Full Text | References | PDF (2.1 MB) | EPUB
  • 1588 Views
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Open Access
Article
The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts
Y. J. Chung, S. S. Lee & E. Kim
Pages: 193-211
Published online: 09 Jan 2023
AbstractforThe Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts | Full Text | References | PDF (1.4 MB) | EPUB
  • 1967 Views
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Article
A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations
Teresa Tackett
Pages: 212-224
Published online: 13 Jan 2023
AbstractforA Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations | Full Text | References | PDF (803.6 KB) | EPUB
  • 304 Views
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Article
Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising
Erin Schauster
Pages: 225-248
Published online: 10 Apr 2023
AbstractforBeyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising | Full Text | References | PDF (1.2 MB) | EPUB
  • 148 Views
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