Abstract
The innovation process has a considerable rate of failure, from 40% to 80%, depending on the experts consulted. This paper developed a quality management approach, to help Executive Management Teams to handle the innovation process in a better way, based on the problem-solving procedure and the application of quality tools and techniques. It includes three major phases: ‘External Environment Investigation’, ‘Strategic Decision Making’, ‘Innovation Project Execution’, and a series of steps are arranged to span across the approach in each phase. A case study is conducted to demonstrate how the quality management approach proposed in this research can be used as a guideline to drive the product and service innovation process. The ideas and benefits of the proposed approach are further discussed.
Disclosure statement
No potential conflict of interest was reported by the authors.