Will the Mediterranean Become “Too Hot” for Tourism? A Reassessment

Figures & data

Figure 1. Rating of temperatures for beach holidays

Figure 2. Baseline monthly ratings of average daytime high temperature (1961–1990) for beach holiday destinations

Figure 3. Projected monthly ratings of average daytime high temperatures for 2011–2030 and 2046–2065 for beach holidays

Figure 4. Projected monthly ratings of average daytime high temperatures for 2080–2099 for beach holidays under the maximum A1B scenario

Figure 5. Rating of temperatures for urban sightseeing holidays

Figure 6. Baseline monthly ratings of average daytime high temperature (1961–1990) for urban sightseeing holiday destinations

Figure 7. Projected monthly ratings of average daytime high temperatures for 2011–2030 and 2046–2065 for urban sightseeing holidays

Figure 8. Projected monthly ratings of average daytime high temperatures for 2080–2099 for urban sightseeing holidays under the maximum A1B scenario

Table 1. Influence of media stories on travel plans in the Mediterranean

How much influence would media stories have on your Mediterranean travel plans?
No influence		Neutral/unsure		Very strong influence
12%	17%	39%	28%	4%

Table 2. Influence of media stories on heat waves if holiday reservations not yet booked

Media's influence on Mediterranean travel before booking holiday reservations
Would book the holiday	32%
Would book the holiday, but at a location not undergoing a heat wave	28%
Would the holiday, but with a later departure date	19%
Would not go to the Mediterranean	5%
Would seek additional information before deciding	16%

Table 3. Influence of media stories on heat wave if holiday reservations already booked

Media's influence on Mediterranean travel after booking holiday reservations
Would go on the holiday	57.1%
Would go on the holiday, but change destination to one not undergoing a heat wave	17.3%
Would go on the holiday, but change departure date	9.3%
Would cancel the holiday and chose a non-Mediterranean destination	1.2%
Would seek additional information before deciding	12.9%
Invalid or missing response	2.2%