Some New and Old Rules for 2016 Presidential Campaigns

Abstract

In this memo to 2016 U.S. presidential campaigns, political consultant and former U.S. presidential campaign manager, Rick Ridder, through a set of rules and recommendations, examines the impact of resources, metrics, and mass customization on a campaign's messaging and strategy. In the context of a voter and data-centric political environment, Ridder highlights the application of old campaign adages to new age realities. Ridder is a principle at RBI Strategies and Research, a Denver-based political consulting firm, and he teaches as an adjunct professor at the University of Denver's Josef Korbel School of International Studies.

KEYWORDS:

• campaigns
• candidate
• messaging
• politics
• 2016

Notes

“Phases and Stages (Theme)” Willie Nelson, 1974.

Additional information

Notes on contributors

Rick Ridder

Rick Ridder is a principle at RBI Strategies and Research, a Denver-based political consulting firm. He holds an MS in Broadcasting from Boston University and a BA from Middlebury College. He currently is an adjunct professor at the University of Denver's Josef Korbel School of International Studies.