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ABSTRACT
This study aims to examine the relationships between the dimensions of café attachment, the dimensions of experiential relationship quality and the dimensions of experiential outcomes. The findings of this study are based on structural equation modeling of a convenience sample of 482 customers drinking coffee at B;eat in Gangnam in Seoul, indicating that the proposed model fits the data. The analysis results contribute to the services marketing theory by providing additional insights into the dimensions of café attachment, the dimensions of experiential relationship quality and the dimensions of experiential outcomes. The results of this study will assist unmanned café managers in developing and implementing market-oriented service strategies to increase the dimensions of café attachment and the dimensions of experiential relationship quality and promote the dimensions of experiential outcomes.