Join our team, change the world: edibility, producibility and food futures in cultured meat company recruitment videos

Figures & data

Table 1. Analyzed videos for Memphis Meals

Promotional video title/URL	Duration	Publication date
The World’s First Cell-based Meatball – Memphis Meats .youtube.com/watch?v=Y027yLT2QY0	1.32 m	31/1/16
First Cell-based Meat Taste Test – Memphis Meats .youtube.com/watch?v=FXpDiZUevPY	0.40 m	16/2/16
World’s First Clean Beef Fajita – Memphis Meats https://www.youtube.com/watch?v=3nCickhu3xI	0.15 m	22/11/16
Meet Team Meat! https://www.youtube.com/watch?v=-SgftNDd5QY	0.48 m	22/11/16
Historic first: cell-based poultry tasting https://www.youtube.com/watch?v=b5ezRx23EMg	1.31 m	21/3/17
Recruitment video title/URL	Duration	Publication date
“Join Our Team, Change the World” https://www.youtube.com/watch?v=hCr-ZoDgxdI	1.24 m	22/8/17
“Vision at Memphis Meats” https://www.youtube.com/watch?v=S7rBwk673b4	1.43 m	26/9/17
“Mission at Memphis Meats” https://www.youtube.com/watch?v=4Waa-HTPwjY	1.37 m	26/9/17
“Culture at Memphis Meats” https://www.youtube.com/watch?v=LltWsfDAkN0	1.43 m	26/9/17

All promotional videos accessed 5/6/19.

All recruitment videos accessed 7/11/18.

video titles can change on YouTube, titles listed here as on access date.