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International Journal of Strategic Communication Volume 12, 2018 - Issue 4: Future Directions of Strategic Communication
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The Emergence of a Paradigm

Strategic Communication: Reflections on an Elusive Concept

Howard NothhaftDepartment for Strategic Communication, Lund University Campus Helsingborg, Helsingborg, SwedenCorrespondence[email protected]
,
Kelly Page WerderThe Zimmerman School of Advertising and Mass Communications, University of South Florida, Tampa, Florida, USA
,
Dejan VerčičDepartment of Communication, University of Ljubljana, Ljubljana, Slovenia
&
Ansgar ZerfassInstitute of Communication and Media Studies, University of Leipzig, Leipzig, Germany;Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway
Pages 352-366 | Published online: 13 Aug 2018

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