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The Emergence of a Paradigm
Strategic Communication: Reflections on an Elusive Concept
Howard NothhaftDepartment for Strategic Communication, Lund University Campus Helsingborg, Helsingborg, SwedenCorrespondence[email protected]
, Kelly Page WerderThe Zimmerman School of Advertising and Mass Communications, University of South Florida, Tampa, Florida, USA
, Dejan VerčičDepartment of Communication, University of Ljubljana, Ljubljana, Slovenia
& Ansgar ZerfassInstitute of Communication and Media Studies, University of Leipzig, Leipzig, Germany;Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway
Pages 352-366
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Published online: 13 Aug 2018
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