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Research Article
Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges
Vidhi Chaudhria Department of Media and Communication, Erasmus School of History, Culture and Communication (ESHCC), Erasmus University Rotterdam, The NetherlandsCorrespondence[email protected]
https://orcid.org/0000-0002-1553-9370
, https://orcid.org/0000-0002-1553-9370
Jason Pridmorea Department of Media and Communication, Erasmus School of History, Culture and Communication (ESHCC), Erasmus University Rotterdam, The Netherlandshttps://orcid.org/0000-0001-9159-8623
& Carola Mauckb Department of Media and Communication, Erasmus University Rotterdam, Rotterdam, The Netherlands
Pages 206-221
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Published online: 29 Mar 2022
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