References
- Abimbola, T., & Vallaster, C. (2007). Brand, organizational identity and reputation in SMEs: An overview. Qualitative Market Research: An International Journal, 10(4), 341–348. https://doi.org/https://doi.org/10.1108/13522750710819685
- Aldrich, H. E., & Auster, E. R. (1986). Even dwarfs started small: Liabilities of age and size and their strategic implications. Research in Organizational Behavior, 8, 165–198. https://www.researchgate.net/publication/228221131_Even_Dwarfs_Started_Small_Liabilities_of_Age_and_Size_and_Their_Strategic.
- Berthon, P., Ewing, M. T., & Napoli, J. (2008). Brand management in small to medium-sized enterprises. Journal of Small Business Management, 46(1), 27–45. https://doi.org/https://doi.org/10.1111/j.1540-627X.2007.00229.x
- Blank, S. (2013, May). Why the lean start-up changes everything. Harvard Business Review. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything%20
- Bormans, J., Privitera, M., Bogen, E., & Cooney, T. (2020) European startup monitor 2019/2020. http://www.europeanstartupmonitor2019.eu/EuropeanStartupMonitor2019_2020_21_02_2020-1.pdf
- Bresciani, S., & Eppler, M. J. (2010). Brand new ventures? Insights on start-up’s branding practices. The Journal of Product and Brand Management, 19(5), 356–366. https://doi.org/https://doi.org/10.1108/10610421011068595
- Centeno, E., Hart, S., & Dinnie, K. (2013). The five phases of SME brand-building. Journal of Brand Management, 20(6), 445–457. https://doi.org/https://doi.org/10.1057/bm.2012.49
- Cerdeira, N., & Kotashev, K. (2021, March 25). Startup failure rate: Ultimate report + infographic. Failory. https://www.failory.com/blog/startup-failure-rate#toc-failure-rates-of-scale-ups-
- Cervellon, M. C. & Lirio, P., (2017).When employees don’t ‘like’ their employers on social media. MIT Sloan Management Review, 58(2), 62-70. https://sloanreview.mit.edu/article/when-employees-dontlike-their-employers-on-social-media/
- Churchill, N. C., & Lewis, V. L. (1983). The five stages of small business growth. Harvard Business Review, 61(3), 30–39. https://hbr.org/1983/05/the-five-stages-of-small-businessgrowth
- Cornelissen, J., Christensen, L. J., & Kinuthia, K. (2012). Corporate brand and identity: Developing a stronger theory and a call for shifting the debate. European Journal of Marketing, 46(7/8), 1093–1102. https://doi.org/https://doi.org/10.1108/03090561211230214
- Creswell, J. W. (2005). Educational research: Planning, conducting, and evaluating quantitative and qualitative research. Pearson Education, Inc.
- Deephouse, D. L., & Carter, S. M. (2005). An examination of differences between organizational legitimacy and organizational reputation. Journal of Management Studies, 42(2), 329–360. https://doi.org/https://doi.org/10.1111/j.1467-6486.2005.00499.x
- Fombrun, C. J., & Shanley, M. (1990). What’s in a name? Reputation-building and corporate strategy. Academy of Management Journal, 33(2), 233–258.is DOIhttps://doi.org/https://doi.org/10.2307/256324
- Global Startup Ecosystem Report (2020). Startup Genome. https://startupgenome.com/article/state-of-the-global-startup-economy
- Golob, U., Davies, M. A. P., Kernstock, J., & Powell, S. M. (2020). Trending topics plus future challenges and opportunities in brand management. Journal of Brand Management, 27(2), 123–129. https://doi.org/https://doi.org/10.1057/s41262-019-00184-4
- Hallahan, K., Holtzhausen, D., Van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35. https://doi.org/https://doi.org/10.1080/15531180701285244
- Iglesias, O., & Ind, N. (2020). Towards a theory of conscientious corporate brand co-creation: The next key challenge in brand management. Journal of Brand Management, 27(6), 710–720. https://doi.org/https://doi.org/10.1057/s41262-020-00205-7
- Inskip, I. (2004). Corporate branding for small to medium-sized businesses—A missed opportunity or an indulgence? Journal of Brand Management, 11(5), 358–365. https://doi.org/https://doi.org/10.1057/palgrave.bm.2540181
- Invernizzi, E., & Romenti, S. (2015). Adopting an entrepreneurial perspective in the study of strategic communication. In D. Holtzhausen & A. Zerfass (Eds.), The Routledge handbook of strategic communication (*pp. 214228). 214228). Routledge.
- Juntunen, M. (2012). Co-creating corporate brands in start-ups. Marketing Intelligence & Planning, 30(2), 230–249. https://doi.org/https://doi.org/10.1108/02634501211211993
- Juntunen, M., Saraniemi, S., Halttu, M., & Tähtinen, J. (2010). Corporate brand building in different stages of small business growth. Journal of Brand Management, 18(2), 115–133. https://doi.org/https://doi.org/10.1057/bm.2010.34
- Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). Kogan Page Ltd.
- Lury, C. (2009). Brand as assemblage. Journal of Cultural Economy, 2(1–2), 67–82. https://doi.org/https://doi.org/10.1080/17530350903064022
- Martin, J., Feldman, M. S., Hatch, M. J., & Sitkin, S. B. (1983). The uniqueness paradox in organizational stories. Administrative Science Quarterly, 28(3), 438–453. https://doi.org/https://doi.org/10.2307/2392251
- Men, R. L., Chen, Z. F., & Ji, Y. G. (2021). Cultivating relationships with startup employees: The role of entrepreneurs’ leadership communication. Management Communication Quarterly[OnlineFirst], 089331892110179. https://doi.org/https://doi.org/10.1177/08933189211017918
- Men, L. R., Ji, Y. G., & Chen, Z. F. (2017). Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics. Journal of Public Relations Research, 29(2–3), 90–113. https://doi.org/https://doi.org/10.1080/1062726X.2017.1329736
- Merrilees, B. (2007). A theory of brand-led SME new venture development. Qualitative Market Research: An International Journal, 10(4), 403–415. https://doi.org/https://doi.org/10.1108/13522750710819739
- Mingione, M., & Abratt, R. (2020). Building a corporate brand in the digital age: Imperatives for transforming born-digital startups into successful corporate brands. Journal of Marketing Management, 36(11–12), 981–1008. https://doi.org/https://doi.org/10.1080/0267257X.2020.1750453
- Moroni, I., Arruda, A., & Araujo, K. (2015). The design and technological innovation: How to understand the growth of startup companies in competitive business environment. Procedia Manufacturing, 3, 2199–2204. https://doi.org/https://doi.org/10.1016/j.promfg.2015.07.361
- Mueller, S., Volery, T., & von Siemens, B. (2012). What do entrepreneurs actually do? An observational study of entrepreneurs’ everyday behavior in the start-up and growth stages. Entrepreneurship Theory and Practice, 36(5), 995–1017. https://doi.org/https://doi.org/10.1111/j.1540-6520.2012.00538.x
- Ojasalo, J., Nätti, S., & Olkkonen, R. (2008). Brand building in software SMEs: An empirical study. Journal of Product & Brand Management, 17(2), 92–107. https://doi.org/https://doi.org/10.1108/10610420810864702
- Onyas, W. I., & Ryan, A. (2015). Exploring the brand’s world-as-assemblage: The brand as a market shaping device. Journal of Marketing Management, 31(1–2), 141–166. https://doi.org/https://doi.org/10.1080/0267257X.2014.977333
- Owen, W. F. (1984). Relational themes in interpersonal communication. Quarterly Journal of Speech, 70(3), 274–287. https://doi.org/https://doi.org/10.1080/00335638409383697
- Pakura, S., & Rudeloff, C. (2020). How entrepreneurs build brands and reputation with social media PR: Empirical insights from start-ups in Germany. Journal of Small Business & Entrepreneurship [Online First], 1–28. https://doi.org/https://doi.org/10.1080/08276331.2020.1728490
- Parmentier, M., & Fischer, E. (2015). Things fall apart: The dynamics of brand audience dissipation. Journal of Consumer Research, 41(5), 1228–1251. https://doi.org/https://doi.org/10.1086/678907
- Petkova, A. P. (2012). From the ground up: Building young firms’ reputations. In M. L. Barnett & T. G. Pollock (Eds.), The Oxford handbook of corporate reputation (*pp. 383401). 383401). Oxford University Press.
- Petkova, A. P., Rindova, V. P., & Gupta, A. K. (2008). How new can ventures build reputation? An exploratory study. Corporate Reputation Review, 11(4), 320–334. https://doi.org/https://doi.org/10.1057/crr.2008.27
- Preece, C., Kerrigan, F., & O’Reilly, D. (2019). License to assemble: Theorizing brand longevity. Journal of Consumer Research, 46(2), 330–350. https://doi.org/https://doi.org/10.1093/jcr/ucy076
- Price, L. L., & Coulter, R. A. (2019). Crossing bridges: Assembling culture into brands and brands into consumers’ global local cultural lives. Journal for Consumer Psychology, 29(3), 547–554. https://doi.org/https://doi.org/10.1002/jcpy.1121
- Ricard, A. 2017 New ventures in search for legitimacy? An analysis of startupers social representations of legitimacy. [Conference proceeding]. http://entrepreneuriat.com/wp-content/uploads/2018/03/Ricard.pdf
- Rode, V., & Vallaster, C. (2005). Corporate branding for start-ups: The crucial role of entrepreneurs. Corporate Reputation Review, 8(2), 121–135. https://doi.org/https://doi.org/10.1057/palgrave.crr.1540244
- Rokka, J., & Canniford, R. (2016). Heterotopian selfies: How social media destabilizes brand assemblages. European Journal of Marketing, 50(9/10), 1789–1813. https://doi.org/https://doi.org/10.1108/EJM-08-2015-0517
- Sommer, S. C., Loch, C. H., & Dong, J. (2009). Managing complexity and unforeseeable uncertainty in startup companies: An empirical study. Organization Science, 20(1), 118–133. https://doi.org/https://doi.org/10.1287/orsc.1080.0369
- Spence, M., & Essoussi, L. H. (2010). SME brand building and management: An exploratory study. European Journal of Marketing, 44(7/8), 1037–1054. https://doi.org/https://doi.org/10.1108/03090561011047517
- Tracy, S. J. (2013). Qualitative research methods – Collecting evidence, crafting analysis, communicating impact. Wiley-Blackwell.
- Vaara, E., & Whittington, R. (2012). Strategy-as-practice: Taking social practices seriously. The Academy of Management Annals, 6(1), 285–336. https://doi.org/https://doi.org/10.1080/19416520.2012.672039
- Vallaster, C. & de Chernatony, L. (2006).European Journal of Marketing, 40(7/8), 761-784. DOI:https://doi.org/10.1108/03090560610669982
- Vallaster, C., & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505–1515. https://doi.org/https://doi.org/10.1016/j.jbusres.2012.09.012
- van Dijk, M., Kruit, J. D., Mogendorff, G., & Scheper, W. (2015). Scale-up: The experience game. Deloitte. https://www2.deloitte.com/content/dam/Deloitte/nl/Documents/deloitte-analytics/deloitte-nl-data-analytics-onderzoeksrapport-scale-up-the-experience-game.pdf
- Van Ruler, B. (2018). Communication theory: An underrated pillar on which strategic communication rests. International Journal of Strategic Communication, 12(4), 367–381. https://doi.org/https://doi.org/10.1080/1553118X.2018.1452240
- van Werven, R., Bouwmeester, O., & Cornelissen, J. P. (2015). The power of arguments: How entrepreneurs convince stakeholders of the legitimate distinctiveness of their ventures. Journal of Business Venturing, 30(4), 616–631. https://doi.org/http://dx.doi.org/10.1016/j.jbusvent.2014.08.001
- van Zoonen, W., Bartels, J., van Prooijen, A., & Schouten, A. P., and M.C, Cervellon
- Vasquez, C., Sergi, V., & Cordelier, B. (2013). From being branded to doing branding: Studying representation practices from a communication-centered approach. Scandinavian Journal of Management, 29(2), 135–146. https://doi.org/http://dx.doi.org/10.1016/j.scaman.2013.02.002
- Vilá, O. R., & Bhardwaj, S. (2017). Competing on social purpose. Harvard Business Review, 95(5), 94–101 https://hbr.org/2017/09/competing-on-socialpurpose#:~:text=Competing%20on%20social%20purpose%20requires,diligent%20pursuit%20of%20brand%20goals
- Volk, S. C., & Zerfass, A. (2018). Alignment: Explicating a key concept in strategic communication. International Journal of Strategic Communication, 12(4), 433–451. https://doi.org/https://doi.org/10.1080/1553118X.2018.1452742
- von Wallpach, S., Hemetsberger, A., & Espersen, P. (2017). Performing identities: Processes of brand and stakeholder identity co-construction. Journal of Business Research, 70, 443–452. https://doi.org/https://doi.org/10.1016/j.jbusres.2016.06.021
- Wiesenberg, M., Godulla, A., Tengler, K., Noelle, I.-M., Kloss, J., Klein, N., & Eeckhout, D. (2020). Key challenges in strategic start-up communication: A systematic literature review and an explorative study. Journal of Communication Management, 24(1), 49–64. https://doi.org/https://doi.org/10.1108/JCOM-10-2019-0129
- Winkler, P., & Etter, M. (2018). Strategic communication and emergence: A dual narrative framework. International Journal of Strategic Communication, 12(4), 382–398. https://doi.org/https://doi.org/10.1080/1553118X.2018.1452241
- Witt, P., & Rode, V. (2005). Corporate brand building in startups. Journal of Enterprising Culture, 13(3), 273–294. https://doi.org/https://doi.org/10.1142/S0218495805000173
- Yang, T., & Aldrich, H. E. (2017). “The liability of newness” revisited: Theoretical restatement and empirical testing in emergent organizations. Social Science Research, 63, 36–53. https://doi.org/http://dx.doi.org/10.1016/j.ssresearch.2016.09.006
- Zerfass, A., Verčič, D., Nothhaft, H., & Werder, K. P. (2018). Strategic communication: Defining the field and its contribution to research and practice. International Journal of Strategic Communication, 12(4), 487–505. https://doi.org/https://doi.org/10.1080/1553118X.2018.1493485