The dark side of donating: how donating may license environmentally unfriendly behavior

Figures & data

Table 1. Oblimin rotated component matrix of environmental intentions and environmental self-identity.

		Component
		1	2
Environmental intentions
1	I am willing to sign a petition to support an environmental cause	.698	.000
2	I am willing to join an organization which is devoted to the environment	.512	−.287
3	I am willing to pay more each month for electricity if it meant cleaner air	.879	.108
4	I am willing to stop buying products from companies guilty of polluting the environment even though it might be inconvenient for me	.562	−.238
5	I am willing to pay more taxes to support greater government control of pollution	.903	.117
6	I am willing to make personal sacrifices for the sake of slowing down pollution even though the immediate results may not seem significant	.716	−.140
Environmental self-identity
7	I think of myself as an environmentally friendly consumer	.127	−.707
8	I think of myself as someone who is very concerned with environmental issues	.250	−.656
9	I would be proud to be seen as having an environmentally friendly lifestyle	−.080	−.939
10	I want my family or friends to think of me as someone who is concerned about environmental issues	−.083	−.945

Table 2. Correlations between the variables measured.

	Donated Yes/No	Age	Gender	Education	How often participants typically donate to charity	How much participants typically donate to charity	Amount participants donated to Serious Request	Environmental self-identity	City of data collection
Environmental intentions	−.026	.128*	−.022	.100	.279***	−.017	.060	.596***	−.019
Donated Yes/No		.182**	.057	−.113	.123*	.087	.114	.124*	.597***
Age			−.243***	.109	.309***	.235***	−.030	.147*	.218***
Gender				−.051	.044	−.081	.024	.005	−.023
Education					.130*	.005	−.069	.053	−.151*
How often participants typically donate to charity						.306**	−.063	.195**	.220**
Amount participants typically donate to charity							.021	−.020	.088
Amount donated to Serious Request								.017	.102
Environmental self-identity									.156*

* p < .050

** p < .010

*** p < .001.