Effects of norms among those with moral conviction: Counter‐conformity emerges on intentions but not behaviors

Figures & data

Table 1. Means, SD, and correlations among the predictor and criterion variables for Experiment 1

	Mean	SD	1	2	3	4	5	6
1. Attitude intensity	2.34	1.11	–	.64∗∗∗	.02	.27∗∗	.19^+	.53∗∗∗
2. Moral basis for attitude	6.80	1.62		–	.17^+	.33∗∗∗	.30∗∗∗	.56∗∗∗
3. Normative support	–	–			–	.23∗	.01	.04
4. Intentions to speak out	6.26	1.70				–	.16	.08
5. Speaking‐out behavior	2.72	1.66					–	.23∗
6. Need to convert	3.49	2.39						–
^+ p<.10, ∗ p<.05, ∗∗ p<.01, ∗∗∗ p<.001.For normative support: 0 = majority support, 1 = minority support.

Figure 1. Interaction between moral basis and support on intentions to speak out(Experiment 1).

Table 2. Means, SD, and correlations among the predictor and criterion variables for Experiment 2

	Mean	SD	1	2	3	4	5	6	7
1. Attitude intensity	2.60	1.04	–	−.03	.43∗∗∗	.26∗∗	.16∗	.23∗∗	.41∗∗
2. Moral basis for attitude	6.20	1.52		–	.06	.13	.18∗	.31∗∗∗	.29∗∗∗
3. Normative support	–	–			–	−.07	.02	.09	.06
4. Perceptions of change	6.05	1.39				–	.14^+	.09	.24∗∗
5. Intentions to speak out	6.39	1.91					–	.27∗∗∗	.12
6. Speaking‐out behavior	2.69	1.63						–	.34∗∗∗
7. Need to convert	4.00	2.18							–
^+ p<.10, ∗ p<.05, ∗∗ p<.01, ∗∗∗ p<.001.For normative support: 0 = majority support, 1 = minority support.

Figure 2. Interaction between moral basis and support on intentions to speak out among those with low perceptions of change(top) and high perceptions of change (bottom).

Figure 3. Interaction between moral basis and support on speaking‐out behavior among those with low perceptions of change (top) and high perceptions of change (bottom).