An In-Depth Look at RACE: Creating a Public Relations Plan

Abstract

Courses: Introduction to Public Relations, Public Relations Campaigns. This exercise could also be used in a Public Relations Ethics course as a unit rather than the foundation for the course.

Objectives: Students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan.